Term Paper

The Role of Women in Advertising: From the ‘Successful Woman’ to the ‘Slim and Compact’ Deodorants

8 pages | 2010 words

In this essay, we will be looking at how women have been used in advertising to sell all sorts of products. We will be looking at three very different adverts and analysing what they are saying about the products they are selling, and also about society as a whole. The adverts we will be looking at are for Calvin Klein lingerie, Dolce & Gabbana women’s perfumes, and dieting/weight-loss products.