Virtual Advertising and Entertainment: An Introduction

1. Introduction

With the ever-growing popularity of virtual reality (VR), it is no surprise that a number of companies are looking to cash in on the trend by offering VR-based services. One such company is Virtual Advertising and Entertainment, which is looking to establish itself as a leading provider of VR-based advertising and entertainment content. In order to do so, the company will need to adopt an effective marketing strategy that takes into account the unique nature of its products and services.

2. The company and its products

Virtual Advertising and Entertainment is a Chicago-based company that was founded in 2016 by Stephen Mathis. The company specializes in creating VR-based advertising and entertainment content for brands and businesses. To date, the company has worked with a number of high-profile clients, including Agile, N’DIGO Newspaper, and Savoy Magazine.

The company’s products are designed to immersively engage audiences and deliver a truly unique experience that is not possible with traditional forms of advertising and entertainment. For example, one of the company’s recent projects was a VR experience for N’DIGO Newspaper that allowed users to explore the newsroom and see how the paper is put together. This type of content is not only highly engaging, but it also provides a level of immersion that is not possible with traditional forms of media.

3. Research findings on potential customers

In order to develop an effective marketing strategy, it is important to first understand the target market for the company’s products and services. A number of research studies have been conducted on potential customers for VR-based content, and the findings suggest that there is a significant market for this type of product.

A study by Greenlight Insights found that 48% of consumers are interested in VR experiences that are based on real-world locations or events. This suggests that there is a strong appetite for content that transports users to different places or allows them to experience events in a new way. This type of content is well suited to advertising and entertainment applications, as it can be used to create unique and memorable experiences for users.

Furthermore, a study by Digi-Capital found that 64% of consumers are interested in purchasing VR hardware in the next 12 months. This suggests that there is a significant market for VR hardware, which is necessary in order to access VR content. With this in mind, it is clear that there is a significant opportunity for Virtual Advertising and Entertainment to target potential customers with its products and services.

4. The marketing mix

Now that we have an understanding of the target market for Virtual Advertising and Entertainment’s products and services, we can start to develop an effective marketing mix for the company. There are a number of elements that should be considered when developing the marketing mix, including product, price, place, promotion, and people. Each of these elements will be discussed in turn below.

Product: The first element to consider is product. When it comes to product, Virtual Advertising and Entertainment will need to ensure that its products are attractive to potential customers and meet their needs and wants. In order to do so, the company will need to create products that offer a unique and immersive experience that cannot be replicated with traditional forms of media. Furthermore, the company will need to ensure that its products are compatible with the VR hardware that potential customers are using.

Price: The second element to consider is price. When it comes to pricing, Virtual Advertising and Entertainment will need to strike a balance between making its products affordable for potential customers and generating enough revenue to sustain the business. In order to do so, the company will need to carefully consider the prices of its products and services and ensure that they are in line with the perceived value of the product.

Place: The third element to consider is place. When it comes to place, Virtual Advertising and Entertainment will need to ensure that its products are available in the places where potential customers are likely to look for them. In order to do so, the company will need to ensure that its products are available online and in brick-and-mortar retailers. Furthermore, the company will need to ensure that its products are compatible with the VR hardware that potential customers are using.

Promotion: The fourth element to consider is promotion. When it comes to promotion, Virtual Advertising and Entertainment will need to raise awareness of its products and services amongst potential customers. In order to do so, the company will need to utilise a range of marketing channels, including online advertising, PR, and social media marketing. Furthermore, the company will need to ensure that its promotional materials are attractive and engaging.

People: The fifth and final element to consider is people. When it comes to people, Virtual Advertising and Entertainment will need to ensure that its products and services are attractive to potential customers. In order to do so, the company will need to employ skilled salespeople who can effectively sell its products and services. Furthermore, the company will need customer service staff who can deal with any queries or complaints that potential customers may have.

5. Conclusion

In conclusion, Virtual Advertising and Entertainment will need to adopt an effective marketing strategy in order to establish itself as a leading provider of VR-based content. In order to do so, the company will need to consider the product, price, place, promotion, and people elements of the marketing mix.

FAQ

A virtual advertising and entertainment company is a type of marketing firm that creates and distributes online content to promote a product, service, or brand.

The benefits of using a virtual advertising and entertainment company for marketing purposes include the ability to reach a large audience with minimal cost, the ability to create targeted content, and the ability to track engagement and measure results.

Virtual advertising and entertainment companies create engaging content by understanding the needs and interests of their target audiences and creating material that appeals to those audiences.

The strategies used by virtual advertising and entertainment companies to reach their target audiences vary depending on the company, but may include social media marketing, search engine optimization, email marketing, or paid advertising.

Virtual advertising and entertainment company marketing is generally considered to be more effective than traditional marketing channels such as television or print advertisements.

Some potential drawbacks of using a virtual advertising and entertainment company for marketing purposes include the possibility of negative publicity if material is not created or distributed properly, as well as the need for ongoing investment in order to maintain an effective campaign.