The Twilight Saga: A Look at the Success of Summit Entertainment
1. Introduction
This report is based on “The Twilight Saga: Summit Entertainment” product. The aim of this report is to analyse the situation of the company during the release of the final two films in the Twilight series, specifically New Moon and Eclipse. The analysis will be based on secondary sources, as the company does not release detailed information about its performance. The report will focus on three main points: the product cycle, maturity and competitors.
2. Body
2.1 Product cycle
The product cycle of a movie can be described as the time frame between the announcement of the project and the release of the film. For successful movies, this process can take several years. For example, James Cameron’s Avatar was in development for over a decade before it was released in 2009. In contrast, some movies are developed and released much faster. For example, Quentin Tarantino’s Pulp Fiction was made in just over a year.
The Twilight Saga movies were developed relatively quickly by Hollywood standards. The first movie, Twilight, was announced in 2006 and released in 2008. The second movie, New Moon, was announced in 2008 and released in 2009. The third movie, Eclipse, was announced in 2009 and released in 2010. This relatively quick turnaround is due to the fact that the movies are based on a series of popular young adult novels by Stephenie Meyer. Meyer had already written four novels in the series by the time the first movie was released, so there was a built-in audience for the movies.
2. 2 Maturity
The Twilight Saga movies are at the end of their product life cycle. The final movie in the series, Breaking Dawn Part 2, was released in 2012. Since then, there has been no new Twilight movie announced or released. The franchise is now considered to be dormant.
There are several reasons why the Twilight Saga movies are no longer being made. Firstly, Stephenie Meyer has said that she does not plan to write any more books in the series. Secondly, all of the actors who played major roles in the movies have moved on to other projects and are no longer interested in reprising their roles. Finally, public interest in vampires and werewolves has declined since the peak of Twilight’s popularity in 2009-2010. As a result, there is no longer a market for new Twilight movies.
2. 3 Competitors
When Twilight was released in 2008, it faced competition from other vampire-themed movies such as Buffy the Vampire Slayer (1992), Blade (1998) and Underworld (2003). However, Twilight quickly surpassed these movies to become the most popular vampire-themed franchise of all time.
In 2009, Twilight’s popularity was challenged by another young adult book series-turned-movie franchise: Harry Potter and the Half Blood Prince (2009). This was followed by Harry Potter and Deathly Hallows Part 1 (2010) and Harry Potter and Deathly Hallows Part 2 (2011). While Harry Potter became a bigger box office success than Twilight, it did not eclipse Twilight’s popularity completely. die hard fans of both franchises remained loyal to their respective series until they ended.. Today there is still a healthy rivalry between Harry Potter and Twilight fans on social media platforms such as Twitter and Tumblr.. Even though both franchises are now inactive, their rivalry continues.. However it should be noted that the Harry Potter franchise is owned by Warner Bros. while the Twilight franchise is owned by Summit Entertainment, so there is no direct competition between the two studios.
3. Conclusion
The Twilight Saga: Summit Entertainment was a very successful movie franchise while it was active. The movies were based on a series of popular young adult novels and were able to capitalize on the vampire and werewolf craze of the late 2000s. However, the franchise is now inactive due to a number of factors, including Stephenie Meyer’s decision to end the book series and a decline in public interest in vampires and werewolves.