The Relationship Between Strategy and Planning

1. Introduction

The purpose of this essay is to explore the concept of strategy and strategic planning, and to discuss the main environmental, legal and technological aspects which need to be considered when developing a company's strategy. In order to do this, the essay will firstly define strategy and planning, and will then go on to discuss the relationship between the two concepts. Following this, the essay will discuss how the external environment affects strategic planning, before going on to consider the role of marketing mix in the strategic planning process. Finally, the main legal and technological aspects of strategic planning will be discussed.

2. What is strategy?

There are many different definitions of strategy, but one common theme which runs through all of these definitions is that strategy is a long-term plan designed to achieve a specific goal or set of goals. A company's strategy is therefore its game plan for achieving its desired objectives, and will usually be developed taking into account a number of factors such as the current state of the economy, the competitive landscape, consumer trends and so on.

3. What is the relationship between strategy and planning?

As mentioned above, strategy is a long-term plan designed to achieve a specific goal or set of goals. Planning, on the other hand, is the process of developi


Strategic planning and management is the process of developing a long-term vision for an organisation and setting goals to achieve that vision.

The benefits of strategic planning and management include improved decision making, increased clarity of purpose, better allocation of resources, and improved organisational performance.

To ensure that their strategic plans are effective, organisations need to involve all relevant stakeholders in the planning process, set realistic goals, and have a clear understanding of their organisational capabilities and limitations.

Factors that need to be considered when developing a strategic plan include the organisation's mission and values, its external environment, its internal strengths and weaknesses, and the resources available to it.

To implement its chosen strategy, an organisation needs to develop an action plan outlining how it will achieve its goals, allocate resources accordingly, and monitor progress towards those goals on a regular basis.

Potential pitfalls associated with strategic planning and management include unrealistic goal setting, inadequate resource allocation, inflexible implementation plans, and lack of stakeholder buy-in.

Innovation plays an important role in the process of strategic planning and management by helping organisations to identify new opportunities for growth and development