The Pulsing, Continuous, and Direct Marketing Advertising Campaign
1. The most suitable campaign in the allocated budget of $ 3 million is the pulsing and continuous strategy for broadcast and print media and direct marketing.
Pulsing is an effective method to reach the target market of children and families when advertising ice cream. Continuous advertising is also an effective means of reaching the target market of youth. Direct marketing is an important aspect of the overall advertising campaign. The proposed campaign schedule is the most effective way to use the allocated budget.
2. Pulsing is an effective method to reach the target market of children and families when advertising ice cream.
Pulsing is a strategy that involves running an ad campaign for a short period of time, then stopping for a period of time, then restarting again. This strategy can be used effectively to reach the target market of children and families when advertising ice cream. Children have shorter attention spans than adults, so it is important to run ads frequently enough to capture their attention but not so often that they become bored or annoyed. Families are generally busy, so it is important to run ads when they are most likely to be able to see them, such as during Saturday morning cartoons or during primetime television.
3. Continuous advertising is also an effective means of reaching the target market of youth.
Continuous advertising is a strategy that involves running an ad campaign continuously, without any breaks. This strategy can be used effectively to reach the target market of youth when advertising ice cream. Youth are more likely than other demographics to be online and using social media, so it is important to have a strong online presence. Continuous advertising will ensure that potential customers see the ads frequently enough to remember the product when they are ready to buy it.
4. Direct marketing is an important aspect of the overall advertising campaign.
Direct marketing is a strategy that involves targeting potential customers directly, without using intermediary channels such as television or radio. This strategy can be used effectively to reach potential customers who may not be exposed to the ads through other channels. Direct marketing can take many forms, such as direct mail, telemarketing, or even personal selling. No matter what form it takes, direct marketing should be carefully planned and targeted to avoid annoying potential customers or coming across as too sales-y.
5. The proposed campaign schedule is the most effective way to use the allocated budget.
The proposed campaign schedule makes use of all three strategies: pulsing, continuous, and direct marketing. By using a mix of these strategies, we can reach the widest possible audience and maximize our chances of success. The proposed schedule includes a combination of television, radio, print, and online ads, as well as direct mail and personal selling. This mix will ensure that we reach our target markets effectively and efficiently use our budget.