The Pros and Cons of the Xerox Business Strategy for Women and Minority Groups in America

1. Introduction

In a rapidly globalizing and toughening business scenario, the document and print technology company Xerox Corporation has to put its best foot forward to stay in the competition. Formed in 1906, Xerox is an iconic American brand that has been a pioneer in introducing technologies like photocopying, laser printing, and document management. The company has around 140,000 employees (Xerox, 2019) across 180 countries and is headquartered in Norwalk, Connecticut, United States.

However, the company has been facing problems lately and has been lagging behind its competitors like HP, Canon, and Ricoh. In order to maintain its competitive edge and remain relevant in the industry, Xerox needs to chalk out an effective business strategy which can help it tide over these difficult times. This essay will discuss the pros and cons of the Xerox business strategy with respect to women and minority groups in America.

2. The Xerox Business Strategy

The new business strategy of Xerox aims to focus on three key areas which are product innovation, services leadership, and operational excellence (Xerox, 2018). As part of this strategy, the company has undertaken initiatives like workforce reduction, divestiture of certain non-core businesses, realignment of go-to-market organization etc. Let us take a closer look at how this strategy will impact women and minority groups employed with Xerox in America.

2. 1 The Pros of the Xerox Business Strategy

Realignment of Go-To-Market Organization: One of the main objectives of the new business strategy is to drive growth in revenues by aligning the go-to-market organization structure with major geographies and customer segments (Xerox, 2018). This move will result in a more customer-centric organization which can provide better products and services as per the specific needs of different customers. Additionally, it will also help reduce costs by eliminating duplication of effort across functions and geographies.
From the perspective of women and minority groups working at Xerox, this change will lead to new job opportunities as the company looks to fill up positions in the customer-facing organization. Moreover, it will also help those employees who are looking to move up the ladder as they will now have more defined career paths.
Workforce Reduction: As part of its new business strategy, Xerox plans to reduce its workforce by around 10% through natural attrition and voluntary early retirement programs (Xerox Corporation, 2018). While this move will help the company save on costs in the short run, it is likely to have a negative impact on women and minority groups who are already underrepresented in senior level positions within Xerox. Moreover, with a smaller workforce, there will be more pressure on existing employees to deliver results which might lead to an increase in stress levels at work.
Divestiture of Certain Non-Core Businesses: Another key component of the new business strategy is divestiture of certain non-core businesses like production print equipment business and software business (Xerox Corporation, 2018). This move will help Xerox focus on its core competencies while also freeing up resources which can be channelized towards growth areas. For women and minority groups working within these non-core businesses that are being divested, this might lead to job losses or forced transfers to other parts of the company.
Product Innovation: In order to drive growth, Xerox is looking to invest in innovative new products and services like cloud-based solutions, 3D printing, and artificial intelligence (Xerox Corporation, 2018). This will help the company tap into new growth areas and remain relevant in the changing business landscape. For employees working within the R&D and engineering functions, this will lead to increased job satisfaction as they get to work on cutting-edge technologies. Additionally, it will also help Xerox attract top talent from across the globe as it looks to build a world-class R&D organization.

2. 2 The Cons of the Xerox Business Strategy

While the new business strategy of Xerox has some positives, there are also some negatives which need to be taken into account.

Job Losses: One of the major cons of the new business strategy is job losses which will result from workforce reduction and divestiture of certain non-core businesses. This is likely to have a negative impact on women and minority groups who are already underrepresented in senior positions within Xerox. Moreover, with a smaller workforce, there will be more pressure on existing employees to deliver results which might lead to an increase in stress levels at work.

Discrimination: Another potential drawback of the new business strategy is that it might lead to discrimination against women and minority groups who are trying to get ahead in their careers. This is because, with a smaller workforce, there will be more competition for promotions and plum assignments. Additionally, with the focus on product innovation, those working within the R&D and engineering functions are likely to get more attention and opportunities for career growth. Thus, those working in other parts of the company might feel left out and discriminated against.

3. Conclusion

To conclude, the new business strategy of Xerox has both some pros and cons with respect to women and minority groups in America. While it might lead to job losses and discrimination, it also presents some new opportunities for those who are willing to seize them.

FAQ

The main benefits of Xerox's business strategy are that it has allowed the company to maintain a strong market share in the copier industry, while also diversifying its product offerings and expanding into new markets. This has helped Xerox to remain profitable and grow its revenue despite intense competition from other companies.

The main disadvantages of Xerox's business strategy are that it has been costly to implement and sustain, and has not always been successful in all markets. Additionally, Xerox has faced criticism for some of its acquisitions, which have not always generated the expected results.

Xerox's business strategy has evolved over time from a focus on selling copiers to a more diversified approach that includes services, software, and document management solutions. This shift has been driven by changes in technology and customer needs.

Xerox's business strategy has had a positive impact on its competitive position in the market, helping it to maintain a leading position despite intense competition. However, the company faces challenges in sustaining this position as technological advancements continue to disrupt the market landscape.

Xerox faces challenges in implementing and sustaining its current business strategy due to the high costs associated with it, as well as the need to continuously adapt to changing market conditions. Additionally, the company must continue to invest in research and development in order to maintain its competitive edge.