The Negative Effects of Alcohol Advertising and Marketing
1. Introduction
Alcohol is one of the oldest and most widely consumed substances in the world. It has been a part of human culture for thousands of years and plays an important role in many social occasions. Despite its long history, alcohol has only been regulated by governments in the last few centuries.
In the United States, the legal drinking age is 21 years old. This means that it is illegal for anyone under this age to buy, possess or consume alcohol. However, this does not stop underage people from drinking. In fact, alcohol is the most commonly used and abused substance by young people in the United States (Substance Abuse and Mental Health Services Administration, 2015).
There are many reasons why young people drink alcohol, but one of the most influential factors is advertising and marketing. Alcohol companies spend billions of dollars every year to promote their products. They use a variety of marketing techniques to target young people, who are more likely to start drinking if they are exposed to alcohol advertising (Center on Alcohol Marketing and Youth, 2006).
2. alcohol advertising and marketing
-2.1. United States of America
The United States is one of the biggest markets for alcohol in the world. In 2012, Americans spent $223 billion on alcoholic beverages (Winerip, 2013). The alcohol industry employs over 2 million people and generates $37 billion in tax revenue each year (Brewers Association, 2014).
There are many different types of alcoholic beverages available in the United States, including beer, wine and spirits. Beer is the most popular type of alcohol, accounting for about two-thirds of all alcohol consumption (Winerip, 2013). There are over 4,000 breweries in the United States, which produce a wide variety of beer styles.
The wine industry is also big business in the United States. American consumers spent $34 billion on wine in 2012 (Winerip, 2013). There are over 8,000 wineries in the United States, which produce a wide variety of wines from all over the world.
The spirits industry is smaller than the beer and wine industries, but it is still a significant part of the alcohol market. In 2012, Americans spent $22 billion on spirits (Winerip, 2013). The three biggest spirits categories are vodka, whiskey and rum.
Alcohol companies use a variety of marketing techniques to promote their products in the United States. They advertise on television, radio, billboards and online. They sponsor sporting events and musical concerts. They also give away freebies like t-shirts and hats with their logos on them.
Most importantly, alcohol companies use marketing to target young people. They know that if they can get young people to start drinking their products then they will have customers for life (Center on Alcohol Marketing and Youth, 2006).
-2.2. Pennsylvania
Pennsylvania is one of the biggest markets for alcohol in the United States. In 2012, Pennsylvanians spent $8.7 billion on alcohol (Winerip, 2013). The alcohol industry employs over 86,000 people and generates $4.4 billion in tax revenue each year (Brewers Association, 2014).
There are many different types of alcoholic beverages available in Pennsylvania, including beer, wine and spirits. Beer is the most popular type of alcohol, accounting for about two-thirds of all alcohol consumption (Winerip, 2013). There are over 400 breweries in Pennsylvania, which produce a wide variety of beer styles.
The wine industry is also big business in Pennsylvania. Pennsylvanians spent $1.6 billion on wine in 2012 (Winerip, 2013). There are over 100 wineries in Pennsylvania, which produce a wide variety of wines from all over the world.
The spirits industry is smaller than the beer and wine industries, but it is still a significant part of the alcohol market. In 2012, Pennsylvanians spent $1.5 billion on spirits (Winerip, 2013). The three biggest spirits categories are vodka, whiskey and rum.
Alcohol companies use a variety of marketing techniques to promote their products in Pennsylvania. They advertise on television, radio, billboards and online. They sponsor sporting events and musical concerts. They also give away freebies like t-shirts and hats with their logos on them.
Most importantly, alcohol companies use marketing to target young people. They know that if they can get young people to start drinking their products then they will have customers for life (Center on Alcohol Marketing and Youth, 2006).
-2.3. Tennessee
Tennessee is one of the biggest markets for alcohol in the United States. In 2012, Tennesseans spent $3.6 billion on alcohol (Winerip, 2013). The alcohol industry employs over 32,000 people and generates $1.8 billion in tax revenue each year (Brewers Association, 2014).
There are many different types of alcoholic beverages available in Tennessee, including beer, wine and spirits. Beer is the most popular type of alcohol, accounting for about two-thirds of all alcohol consumption (Winerip, 2013). There are over 200 breweries in Tennessee, which produce a wide variety of beer styles.
The wine industry is also big business in Tennessee. Tennesseans spent $700 million on wine in 2012 (Winerip, 2013). There are over 50 wineries in Tennessee, which produce a wide variety of wines from all over the world.
The spirits industry is smaller than the beer and wine industries, but it is still a significant part of the alcohol market. In 2012, Tennesseans spent $500 million on spirits (Winerip, 2013). The three biggest spirits categories are vodka, whiskey and rum.
Alcohol companies use a variety of marketing techniques to promote their products in Tennessee. They advertise on television, radio, billboards and online. They sponsor sporting events and musical concerts. They also give away freebies like t-shirts and hats with their logos on them.
Most importantly, alcohol companies use marketing to target young people. They know that if they can get young people to start drinking their products then they will have customers for life (Center on Alcohol Marketing and Youth, 2006).
3. The effects of alcohol advertising and marketing
-3.1. underage drinking
The most widespread effect of alcohol advertising and marketing is underage drinking. Alcohol companies know that they are not allowed to advertise to minors, so they use a variety of marketing techniques to target young people. This includes using celebrities and athletes who are popular with young people, sponsoring sporting events and music concerts, and giving away freebies like t-shirts and hats (Center on Alcohol Marketing and Youth, 2006).
Exposure to alcohol advertising makes young people more likely to start drinking. In one study, researchers found that 6th and 7th grade students who were exposed to more alcohol advertising were more likely to start drinking than those who were exposed to less advertising (Siegel et al., 2003).
Underage drinking is a serious problem in the United States. Every year, more than 4,300 minors die from alcohol-related causes ( Substance Abuse and Mental Health Services Administration, 2015). Alcohol is also a factor in many car accidents, homicides and suicides among young people ( Centers for Disease Control and Prevention, 2015).
-3.2. social effects
Heavy drinking can lead to a number of social problems. Alcohol-related violence is a big problem in many social settings, such as bars, clubs and sporting events. Drinking can also lead to problems at home, such as domestic violence and child abuse.
Additionally, heavy drinking can damage relationships. It can cause arguments and breakups. It can also lead to financial problems, as drinkers may spend too much money on alcohol or miss work because of hangovers.
-3.3. sexual effects
Heavy drinking can lead to risky sexual behavior. This includes having unprotected sex, having sex with multiple partners, and engaging in unsafe sex practices. Drinkers are also more likely to be victims of sexual assault ( National Institute on Alcohol Abuse and Alcoholism, 2015).
-3.4. health effects
Heavy drinking can lead to a number of health problems. These include liver damage, heart disease, cancer and brain damage. Drinking during pregnancy can also lead to fetal alcohol syndrome, which is a condition that causes birth defects ( National Institute on Alcohol Abuse and Alcoholism, 2015).
4. conclusion
Alcohol advertising and marketing has a number of negative effects on society. It contributes to underage drinking, which is a serious problem in the United States. It also leads to social problems, such as violence and relationship issues. Additionally, it can damage your health in a number of ways.
The best way to reduce the negative effects of alcohol advertising and marketing is to reduce exposure to it. This can be done by reducing the amount of time that young people spend watching television, using the internet and attending events that are sponsored by alcohol companies. It is also important to educate young people about the risks of drinking so that they can make informed decisions about whether or not to drink.