The Development of Youth Consumption and its Impact on Cultural Trends

1. Introduction:

The development of youth consumption in most developed cites’ and nations’ cultures has greatly affected the cultural trend of youths in such countries. For example, in the past two decades, the average age of first-time consumption of alcohol and cigarettes has decreased significantly in developed countries (Euromonitor International, 2012). In addition, the prevalence of internet usage and social media platforms has increased rapidly among young people, resulting in a shorter attention span and a greater need for instant gratification (Vitello, 2016).

The increase in youth consumption can be attributed to the following factors: the technological advancement that has led to easy access and availability of products and services; the vast amount of information and choices available to consumers; and the change in social norms regarding what is considered acceptable for young people to consume.

In this essay, I will discuss how the development of youth consumption has changed the cultural trend of youths in developed countries. I will argue that technology has played a significant role in the advancement of cultural trends and that the impact of Western culture on Japanese and Chinese youths has been significant.

2. The Development of Youth Consumption:

The development of youth consumption can be traced back to the industrial revolution when mass production made products more affordable and accessible to consumers (Blythman, 2009). The increase in disposable income and leisure time during this period also contributed to the rise in youth consumption.

With the advent of technology, the market for youth products and services has grown exponentially. The internet has made it easier for companies to target young people with advertising and marketing campaigns. Social media platforms such as Facebook, Twitter, and Instagram have become powerful tools for promoting brands and reaching potential customers (Winstock, 2014).

3. Technology and the Advancement of Cultural Trends:

Technology has played a major role in shaping youth culture. The invention of the printing press in the 15th century led to the dissemination of information and ideas among young people (Blythman, 2009). The industrial revolution saw the rise of mass media outlets such as newspapers, magazines, radio, and television, which had a profound impact on youth culture (Winstock, 2014).

The advent of digital technology in the late 20th century ushered in a new era of communication and information sharing. The internet has made it possible for people to connect with each other regardless of geographical boundaries. Social media platforms have given young people a voice and a platform to share their views on various issues (Vitello, 2016).

4. The Impact of Western Culture on Japanese and Chinese Youths:

The impact of Western culture on Japanese and Chinese youths has been significant. In Japan, Western culture began to influence young people in the Meiji period (1868-1912), when Western ideas were introduced into Japanese society (Kawamura, 2006). During this period, many young people were exposed to Western culture through education, travel, and media. As a result, they began to adopt Western values and lifestyles.

In China, the impact of Western culture can be traced back to the May Fourth Movement (1919), when young people protested against China’s weak position in international relations (Lee & Maurer, 2006). The May Fourth Movement gave rise to a new generation of Chinese youths who were exposed to Western ideas through education and travel. These young people began to adopt Western values and lifestyles.

5. Conclusion:

In conclusion, the development of youth consumption has changed the cultural trend of youths in developed countries. Technology has played a significant role in the advancement of cultural trends. The impact of Western culture on Japanese and Chinese youths has been significant.

FAQ

A cultural environment is a set of conditions that shape the culture of a group or society.

Cultural environments can be conceptualised as sets of values, norms, and practices that define what is considered acceptable or desirable behaviour within a particular group or society.

Some examples of cultural environments include the family, the workplace, religious institutions, and educational institutions.

Cultural environments impact people and society by shaping the way we think, feel, and behave. They can also influence our attitudes and beliefs about ourselves and others.

The challenges in managing or conserving cultural environments include preserving traditional cultures while accommodating change, protecting vulnerable groups from exploitation or discrimination, and promoting intercultural understanding and respect.