The Benefits of Using Facebook Pages for Local Saudi Car Dealerships

1. Introduction: Saudi Arabia and facebook

With over two billion active users, Facebook is the largest social media platform in the world (Statista, 2018). Due to its vast reach and potential for targeted marketing, Facebook has become an increasingly popular platform for businesses of all sizes, including local car dealerships in Saudi Arabia.

Saudi Arabia is the largest car market in the Middle East and North Africa (MENA) region (Aljomaih, 2018). In 2017, Saudi Arabia’s car sales reached 1.63 million units, making it the fifth largest car market in the world (Statista, 2018). The Saudi Arabian automotive market is forecast to grow at a compound annual growth rate (CAGR) of 4.5% from 2018 to 2025, reaching 2.3 million units by 2025 (Aljomaih, 2018).

2.  Saudi Arabia’s car market and some relevant information

2.1 Saudi Arabia’s car market overview
The Saudi Arabian automotive market is one of the most dynamic and rapidly growing markets in the world. In recent years, the Kingdom’s economy has been diversifying away from its reliance on oil exports, with non-oil sectors such as tourism, healthcare, and retail growing rapidly. This has led to an increase in buying power and a corresponding increase in demand for cars, particularly luxury cars.

2. 2 Saudi women and car buying

In September 2017, theSaudi government lifted the ban on women driving cars. This has had a significant impact on the automotive market, with women accounting for 15% of new car buyers in 2018 (Aljomaih, 2018). Women are also more likely to buy luxury cars than men, with 41% of women surveyed in 2018 saying they planned to buy a luxury car within the next 12 months compared to just 28% of men (AlArabia English, 2018).

2. 3 The most popular cars in Saudi Arabia

The most popular cars in Saudi Arabia areSUVs, followed by sedans and hatchbacks (Al Arabiya English, 2018). The top three best-selling brands in Saudi Arabia are Toyota, Hyundai, and Chevrolet (Statista, 2018). In terms of luxury cars, Audi is the most popular brand, followed by BMW and Mercedes-Benz ( Al Arabiya English, 2018).

3. How can Facebook pages help local Saudi car dealerships?

Facebook pages can be a valuable tool for local Saudi car dealerships looking to increase their visibility and reach potential customers. Facebook pages can be used to post updates about new arrivals, special offers, and events. They can also be used to post photos and videos of cars, as well as to answer customer queries.

3. 1 Why use Facebook for business?

There are a number of reasons why businesses should use Facebook. Firstly, Facebook has a large number of active users, making it an ideal platform for businesses to reach potential customers. Secondly, Facebook allows businesses to target their advertising to specific demographics, interests, and even locations. This ensures that businesses only pay for advertising that is relevant to their target audience. Finally, Facebook pages can be used to build relationships with customers and create a community around a business.

3. 2 What kind of content to post on Facebook pages?

When deciding what kind of content to post on Facebook pages, businesses should consider what would be most relevant and interesting to their target audience. For example, if a business is targeting female car buyers, they may want to post content about women-specific car features or special offers for women. If a business is targeting luxury car buyers, they may want to post content about the latest luxury car models or special offers on luxury car rentals.

3. 3 How to make a Facebook page for a local Saudi car dealership?

Making a Facebook page for a local Saudi car dealership is easy and can be done in a few simple steps:

– Firstly, go to www.facebook.com and create a new account using your business email address.
– Once you have created your account, go to www.facebook.com/pages/create/ and select “Local Business or Place” from the options provided.
– Enter your business name, category (e.g., “Car Dealership”), and contact information (e.g., address, phone number).
– Choose a profile picture and cover photo for your page. These should be high-quality images that represent your brand (e.g., logos, photos of cars).
– Add a description of your business and contact information to the “About” section of your page.
– Once your page is set up, start posting content that will be relevant and interesting to your target audience.

4. What are the benefits of using Facebook pages for local Saudi car dealerships?

There are a number of benefits of using Facebook pages for local Saudi car dealerships. Facebook pages can be used to increase visibility, reach potential customers, and build relationships with customers. Facebook pages can also be used to post updates about new arrivals, special offers, and events. Additionally, Facebook pages can be used to post photos and videos of cars, as well as to answer customer queries.

5. Examples of successful Facebook pages for local car dealerships in Saudi Arabia
There are a number of successful Facebook pages for local car dealerships in Saudi Arabia. One such page is that of Waleed Alyaseen Automotive, which has over 50,000 likes and features regular updates about new arrivals, special offers, and events. Another successful page is that of Aljomaih, which has over 30,000 likes and features regular updates about new arrivals, special offers, and events.

6. Case study 1: Waleed Alyaseen Automotive’s Facebook page

Waleed Alyaseen Automotive is one of the largest car dealerships in Saudi Arabia and has a very popular Facebook page with over 50,000 likes. The page features regular updates about new arrivals, special offers, and events. The page also features photos and videos of cars, as well as answers to customer queries.

7. Case study 2: Aljomaih

Aljomaih is another large car dealership in Saudi Arabia with a popular Facebook page that has over 30,000 likes. The page features regular updates about new arrivals, special offers, and events. The page also features photos and videos of cars, as well as answers to customer queries.

FAQ

Facebook pages for local Saudi Arabian car dealerships can help build brand awareness and connect with potential customers in Saudi Arabia.

Dealerships can use their Facebook pages to share information about new and upcoming models, special offers, and events.

Some effective strategies for marketing cars on Facebook pages for Saudi Arabian dealerships include creating engaging content, running targeted ads, and hosting competitions and giveaways.