The Benefits of Optus Expanding to Kenya

1. Expansion of Optus to Kenya

Optus is an Australian telecommunications company that is majority-owned by Singtel, one of the world’s largest telecommunications companies. Since its inception in 1992, Optus has grown to become the second largest telecommunications company in Australia, with over 10 million customers. In recent years, Optus has been exploring opportunities to expand its business internationally, and Kenya is one of the countries that it is considering for expansion.

There are several reasons why expanding Optus’ mobile operations to Kenya makes good business sense. First, Kenyans have a rapidly growing appetite for mobile services, with mobile penetration currently at around 80%. This is expected to grow to 90% by 2025. Second, Kenya’s economy is one of the fastest-growing in Africa, with real GDP growth projected to average 5.4% per year between 2019 and 2023. This provides a strong foundation for the growth of the telecommunications sector. Third, Kenya has a relatively well-developed infrastructure, including a nationwide 3G network, which will enable Optus to roll out its services quickly and efficiently. Finally, Kenya is an attractive market for foreign investors due to its relatively stable political environment and strong economic growth prospects.

The human resources case for expanding Optus’ mobile operations to Kenya is also compelling. Kenyans have a high level of education, with over 80% of the population aged 15 and above having completed secondary education. This provides a large pool of potential employees with the skills and qualifications that Optus requires. In addition, Kenyans have a strong work ethic and are known for their loyalty and commitment to their employers. This makes Kenya an attractive destination for Optus to recruit and retain high-quality staff.

There are also potential benefits for Kenyan employees if Optus expands its mobile operations to the country. First, they would have the opportunity to work for a global company that is at the forefront of the telecommunications industry. Second, they would have access to world-class training and development opportunities. Third, they would be able to earn a competitive salary and benefits package. Finally, they would have the opportunity to work in an international environment and contribute to the growth of their country’s economy.

One way in which Optus could further support its expansion into Kenya would be through the introduction of a group savings scheme. This would enable Kenyan employees to save money towards specific goals, such as buying a house or starting a business. The scheme could be run jointly by Optus and Kenyan financial institutions, with employees contributing a fixed percentage of their salary into the scheme each month. The benefits of such a scheme would be twofold: first, it would provide employees with financial security and peace of mind; second, it would help to build a loyal and committed workforce that is invested in the success of the company.

2. Conclusion

In conclusion, there are good business and human resources reasons for Optus to expand its mobile operations into Kenya. The introduction of a group savings scheme could further support this expansion by providing employees with financial security and helping to build a loyal and committed workforce


Optus is expanding into the mobile market in order to gain a larger share of the mobile market and to improve its overall profitability.

This expansion has caused Optus to focus more on its mobile operations, which has led to increased investment in this area and a shift in resources towards this goal.

One of the main challenges that Optus faces is increasing competition from other mobile providers, who are also looking to expand their own operations and capture a larger share of the market.