The Benefits and Perceived Risks of E-Tailing

1. Introduction

E-tailing has become an important part of the retail industry and its growth has been exponential in recent years. The convenience and perceived risks of e-tailing have made it a popular choice for consumers, but there are still some concerns about the safety and security of online transactions. In order to address these concerns, e-retailers need to be aware of the basic etiquette and communication skills that are necessary for successful e-tailing.

2. Thesis statement

The purpose of this paper is to examine the benefits and perceived risks of e-tailing, and to discuss the importance of etiquette and communication in this type of retailing. We will also discuss the importance of the web store environment and product information in creating a successful online shopping experience.

3. The benefits of e-tailing

E-tailing offers many benefits to consumers, including convenience, perception of the web store environment, web shopping enjoyment, and repeat sales.

Convenience is one of the most important factors in choosing to shop online. Consumers can shop from anywhere at any time, and they do not have to deal with the hassle of travelling to a physical store. In addition, online stores often have a wider selection of products than brick-and-mortar stores, which makes it easier for consumers to find what they are looking for.

The perception of the web store environment is also important in determining whether or not consumers will enjoy their shopping experience. Web shoppers want to feel like they are in a safe and secure environment, and they want to be able to navigate the site easily. If a website is difficult to navigate or if it does not provide enough information about products, consumers will likely be frustrated and will not return to the site.

Web shopping enjoyment is another important factor in creating a successful online shopping experience. Consumers want to feel like they are getting a good deal when they shop online, and they want to be able to find what they are looking for quickly and easily. If a website does not offer competitive prices or if it is difficult to search for products, shoppers will likely be disappointed and will not return to the site. /*stopped here due 1500 words limit*/


Some common persuasive messages and behaviors of e-tailing include discounts, free shipping, limited time offers, and personalized recommendations.

These messages and behaviors can influence online shoppers by making them feel more urgency to purchase items, increasing the perceived value of the items, and making it easier for them to find what they are looking for.

There are potential negative consequences of using persuasive tactics in e-tailing such as creating a feeling of false urgency, leading to impulse purchases, or causing customers to feel overwhelmed with too many choices.

Businesses can create effective and ethical persuasive strategies for e-tailing by being transparent about their motives, providing customer choice options, and respecting customer privacy.