The Advantages and Disadvantages of Print and TV Advertising

1. Introduction:

Advertising is a vital aspect of any business and there are different types of advertisements that businesses can use to market their products. Two of the most common types of advertisements are print and television (TV) advertising. Both have their own advantages and disadvantages, which will be discussed in this paper. Additionally, this paper will analyze a TV advertisement by Pepsi, based on the fifteen principles of advertising by David Oglivy, and compare the differences between print and TV advertising on the same product.

2. Pepsi Advertisement: “Respect”

The Pepsi ad that will be analyzed in this paper is called “Respect.” It features various celebrities such as David Beckham, Beyoncé Knowles, and Jennifer Lopez. The ad starts with all three celebrities walking down a street in slow motion while looking cool and glamorous. Then, it shows them each doing their own thing; for example, Beyoncé is shown singing on stage and David Beckham is shown playing soccer. The ad ends with all three celebrities coming together and singing the chorus of Aretha Franklin’s song “Respect.” (PepsiCo, 2010)

3. Analysis of the Pepsi Advertisement

Based on the fifteen principles of advertising by David Ogilvy, the Pepsi ad “Respect” is most successful in terms of its execution and celebrity endorsements. However, there are some areas where the ad could be improved.

In terms of execution, the ad is well-made and catches the viewers’ attention. It is also effective in terms of its celebrity endorsements. All three celebrities are well-known and respected in their respective fields. This adds credibility to the ad and makes viewers more likely to believe that Pepsi is a good product. Furthermore, the use of music is also effective in this ad. The song “Respect” is iconic and instantly recognizable. This makes it more likely that viewers will remember the ad and associate it with Pepsi.

There are some areas where the ad could be improved, however. One area is in terms of its content. The ad does not really show much about the product itself; instead, it focuses on the celebrities themselves. While this may be effective in terms of attracting attention, it does not do much to actually sell the product. In addition, the ad also lacks a clear call to action. At the end of the ad, viewers are left unsure of what they are supposed to do next; for instance, should they buy Pepsi? Overall, though, the ad is executed well and has potential to be successful in terms of selling the product.

4. Comparison of Print and TV Advertising

As mentioned earlier, there are two main types of advertising: print and television (TV) advertising. Each has its own advantages and disadvantages, which will be discussed below.

One advantage of print advertising is that it is less expensive than TV advertising. This is because TV ads generally require more production costs than print ads; for instance, TV ads often need to be filmed whereas print ads can simply be designed using text and images. Additionally, print ads usually have a longer shelf life than TV ads; for instance, a magazine can be read multiple times over a period of weeks or even months, whereas a TV commercial will only air once (or at most, a few times).

One disadvantage of print advertising, however, is that it is less likely to be seen by potential customers than TV advertising. This is because TV ads are more likely to be seen by people since they are played during prime-time television hours when people are more likely to be watching. In contrast, print ads are often buried among other ads in a magazine or newspaper and are thus less likely to be noticed.

Another advantage of TV advertising is that it is more likely to be remembered by viewers than print advertising. This is because TV ads are usually more visually stimulating than print ads and often use music or sound effects to capture attention. Additionally, TV ads generally air multiple times, which gives viewers multiple exposures to the ad and makes it more likely that they will remember it.

A disadvantage of TV advertising, however, is that it is generally more expensive than print advertising. This is because TV ads often require more production costs than print ads; for instance, TV ads often need to be filmed whereas print ads can simply be designed using text and images. Additionally, TV ads generally have shorter shelf lives than print ads; for instance, a TV commercial will only air once (or at most, a few times) whereas a magazine can be read multiple times over a period of weeks or even months.

Overall, both print and TV advertising have their own advantages and disadvantages. businesses must weigh these factors carefully before deciding which type of advertising to use for their products.

5. Conclusion

In conclusion, advertising is a vital aspect of any business and there are different types of advertisements that businesses can use to market their products. Two of the most common types of advertisements are print and television (TV) advertising. While each has its own advantages and disadvantages, both can be effective in terms of selling products. Ultimately, the decision of which type of advertising to use depends on the specific product being marketed and the target audience.

FAQ

The different types of advertising are print, broadcast, online, and direct mail.

The goals of advertising are to build brand awareness, create interest in a product or service, generate sales leads, or promote customer loyalty.

Advertising works by creating an association between a product or service and a desired outcome in the consumer's mind. businesses use various strategies to place their ads in front of potential customers through media such as television, radio, the Internet, newspapers, magazines, and billboards.

Businesses choose what type of advertising to use based on their target market, budget, and objectives.

The benefits of advertising include building brand awareness and creating interest in a product or service. Drawbacks can include high costs and negative public perception if not done correctly.

Advertising has changed over time with the advent of new technologies such as the Internet and social media