Essay

Big Drive Auto’s Strategy for Growth in a Turbulent Economy

4 pages | 1050 words

The essay discusses the current situation of Big Drive Auto, a transportation company that has been struggling due to the current economic conditions. The management team has developed three alternative strategies to help the company return to profitability. After evaluating the alternatives, the best strategy is recommended along with an implementation plan.

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Research Paper

Diversification: Advantages, Disadvantages and How to Assess Whether It Is a Good Idea

3 pages | 810 words

In this essay, we discuss the concept of diversification, its advantages and disadvantages, and how companies can assess whether diving into new business opportunities is a good idea for them.

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Report

The current situation of WMDA Ltd.

2 pages | 510 words

This essay discusses the current financial situation of WMDA Ltd., a company that provides design and architecture services. The essay describes the cause of the company's current situation, the impact of the current situation on employees, products, the payment system, and the rivalry between WMDA Ltd. and other companies.

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Essay

The challenges and benefits of starting a business during an economic downturn

4 pages | 1080 words

This essay discusses the challenges of starting a business during an economic downturn, as well as the benefits. It explains that it can be difficult to access capital during a downturn, and that the market is usually saturated with competition. However, there may be less competition and better terms with suppliers available during a downturn.

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Essay

The Success of My M&M’s Company: A Case Study of Marketing and Management Strategies

3 pages | 770 words

This essay discusses some of the marketing and management strategies used by My M&M's company, with a view to analyzing their success. The company has employed different strategies over the years, including proper marketing, use of celebrity endorsements, and partnership with other companies, which have helped it become one of the leading manufacturers of candy-coated chocolates.

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Assessment Report

The Challenge of Change: How Technology Can Drive Corporate Transformation

6 pages | 1550 words

This essay discusses the findings of a study on corporate transformation. The study found that time, technology, and execution are all critical factors in the success of a transformation. The essay discusses the implications of these findings for SAP AG, a leading enterprise application provider.

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Essay

The Opportunities and Threats Facing Marzilli’s Fine Italian Foods

4 pages | 960 words

Marzilli's Fine Italian Foods is a grocery store that has been in business for over 70 years. The store offers a limited selection of Italian food products, and some of the prices are higher than the prices of similar products offered by other businesses. The company does not seem to be very active in marketing its products and services.

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Essay

Jet Blue Airways: Expansion, Efficiency, and Enhancing the Customer Experience

3 pages | 690 words

Jet Blue Airways is an American low-cost carrier that was founded in 1999. The airline operates mainly out of the John F Kennedy International Airport in New York City, but also has bases in Boston, Fort Lauderdale, Los Angeles, and Orlando. Jet Blue offers low fares and high levels of customer service. In order to keep fares low, the airline has a young fleet of aircraft and avoids using third-party ticketing agencies. Despite its success to date, Jet Blue faces a number of challenges that threaten its long-term viability. These include increasing competition from other low-cost carriers, rising maintenance costs, volatile oil prices, and changing government policies. In order to overcome these challenges and remain successful in the long-term, Jet Blue needs to focus on various strategies such as expanding its route network, improving its operational efficiency, and enhancing its customer experience.

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Report

Truenergy: An Australian Energy Company Committed to Clean Energy Production

4 pages | 850 words

Truenergy is an Australian energy company committed to clean energy production. The company has a diversified portfolio of generation assets, including gas-fired, coal-fired, and renewable energy sources. Truenergy is also working to reduce greenhouse emissions from its coal-fired power stations.

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Report

Furniture Innovation: A social enterprise providing transportable and modular housing units

2 pages | 530 words

Furniture Innovation is a social enterprise that provides transportable and modular housing units which can be easily assembled and disassembled. The company was started with the aim of providing shelter to people affected by natural calamities, and has since developed flat-packed houses which can be transported easily to affected areas and assembled quickly. The company has partnered with various charity organizations and investors to provide its services.

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