Strategic Marketing Essay Examples and Topics
The Consequences of Free Trade: Big Companies vs. Developing Countries
The essay discusses the confrontations between big companies and free trade, with a focus on how these have led to the exploitation of developing countries by global corporations. It examines how these corporations have used their economic power to influence government policies in developed countries, resulting in many developing countries being unable to export their products. This has hurt their economies and created social injustice.
MoreEvaluating a Product for Commercialization: A Loose vs. Tight Approach
The essay will be discussing the process of commercializing a product, including loose and tight evaluation methods, as well as conducting a competitor analysis. An e-marketplace will also be created for the selected product.
MoreHeinz Corporation: A Leading Food Company
Heinz Corporation is a leading food company that supplies a wide range of food products to more than 200 countries worldwide. The company has a strong commitment to producing high-quality food products and providing excellent customer service. It has also set ambitious goals for expanding its business operations into new markets.
MoreJedwan International’s marketing strategy in Ireland
This essay discusses Jedwan International's marketing strategy in the Irish market. The company targets teenagers aged 17-21 years old and aims to increase its market share by 3%. To achieve this, Jedwan needs to focus on its unique selling proposition and use a mix of above-the-line and below-the-line promotion. The Irish market is favourable for businesses, with a well-educated workforce and a commitment to reducing the administrative burden on businesses. However, businesses operating in Ireland face challenges such as high corporate tax rates, skilled labour shortages and red tape.
MoreThe Importance of a Marketing Strategy for the Hot Noodle Company
The essay discusses the importance of having a well-defined marketing strategy for the Hot Noodle company. It outlines the various elements that should be included in such a strategy, such as identifying the target market, setting realistic goals and objectives, and having a clear mission statement.
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