Report

Kudler Fine Foods’ Marketing Mix and Launch Plan for its New Gourmet Coffee Product

6 pages | 1390 words

Kudler Fine Foods is launching a new line of gourmet coffee in Germany and France. This essay discusses the marketing mix for this new product, including the pricing, promotion, and distribution strategies. Additionally, it provides a sales forecast and budget for the launch.

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Essay

El Bulli’s Success Factors

3 pages | 560 words

El Bulli is a Michelin 3-star restaurant in Roses, Catalonia, Spain, run by world-renowned chef Ferran Adrià. The unique selling proposition of El Bulli is its creativity, which is manifested in the unusual combinations of products used in its dishes and the ways in which these are served to the customers. These elements are the most sustainable and ownable by El Bulli and they are important to transfer to any new products.

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Report

Coca Cola and the Tokyo 2020 Olympic Games: Price Elasticity of Demand and Target Audience

2 pages | 490 words

This essay discusses the concept of price elasticity of demand and how it applies to Coca Cola's sponsorship of the Olympic Games. The essay provides recommendations for how Coca Cola can maximize its sales during the Games.

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Assessment Report

The Different Strategies Used in Fast-Moving Consumer Goods Marketing

3 pages | 810 words

This essay looks at the fast-moving consumer goods (FMCG) industry and the different marketing strategies which can be used to sell these products. It discusses the main difference between FMCGs and other types of product, and also outlines the challenges faced by marketers in this industry. Finally, it provides some best marketing practices for selling FMCGs.

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Essay

Pricing Decisions for New Products: QwikDry Diaper Rash Spray and 'This and That' bag

4 pages | 1070 words

This essay critically evaluates the pricing decisions of two new commodities, QwikDry Diaper Rash Spray and 'This and That' bag. It looks at their respective pricing objectives and assesses whether or not their prices are in line with these objectives. It also considers who their target consumers are and what role skimming might play in the pricing of these new products.

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Essay

The production process of steel containers: issues and considerations

4 pages | 1000 words

This essay discusses the production process of steel containers, as well as some of the issues related to their production. These issues include the environmental impact of the manufacturing process, the efficiency and regularity of the process, and form design to meet customer demand.

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Coursework

E-Zest: A Leading Provider of E-Learning Platforms and Solutions

5 pages | 1130 words

E-Zest is a software development and outsourcing company that has been operational for over ten years. The company has a strong focus on the e-learning industry and has developed a number of products and platforms that cater to this market. E-Zest's products are price-competitive and they offer a money-back satisfaction guarantee. The company has a strong focus on the US market but they also have clients from other parts of the world. E-Zest promotes their products through various channels such as search engine optimization, social media marketing, and email marketing. They have a strong presence on social media platforms such as Twitter, LinkedIn, and Facebook.

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