How Apple Plays the Pricing Game: Using Price Decoys and Different Pricing Strategies

3 pages | 760 words

In the article "How Apple Plays the Pricing Game," Ben Kunz discusses how Apple uses price decoys and different pricing strategies to sell their products. Kunz begins by discussing how people process information and how businesses use this to their advantage when setting prices. He then applies these concepts to Apple and their pricing strategy for the iPod and iPad. Kunz concludes by discussing how other businesses can learn from Apple and use similar pricing strategies.


The Importance of Microeconomics

2 pages | 340 words

Microeconomics is the study of how individuals and firms make decisions regarding the allocation and use of resources. It focuses on the behavior of economic agents, such as consumers, firms, and governments, and how they interact in markets. Microeconomics also analyzes market failures, which can occur when markets do not function properly and lead to inefficient outcomes.