Essay

The Benefits of Working for a Collegiate Promotion Company

2 pages | 430 words

This essay discusses the benefits of working for a collegiate promotion company. Sales representatives receive commissions and bonuses based on sales, as well as discounts on product purchases. Additionally, many companies offer sales training and support to help sales representatives be successful.

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Essay

Smokeless Power Cigar’s Marketing Plan to Enter the Saudi Arabian Market

5 pages | 1220 words

Smokeless Power Cigar is an electronic cigarette company which is planning to expand its operations in the Middle East. The company will use marketing and sales promotion activities to enter the Saudi Arabian market. A mix of marketing tools will be used to reach the target consumers, with a focus on digital channels due to the high cost of traditional channels.

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Article,Essay

The Nexus One Trademark: Google’s application denied by USPTO

2 pages | 330 words

This essay discusses the challenges that Google faces in marketing and selling its products outside of traditional channels. It describes the denial of the trademark for the Nexus One phone and how this makes it vulnerable to copycat products. The essay concludes with a discussion of whether or not Google will be able to get the trademark for its product.

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Essay

The Benefits of Viral Marketing

4 pages | 920 words

This essay provides a detailed definition and analysis of viral marketing, including its key characteristic of the multiplicity effect. The essay also discusses how viral marketing can help create customer loyalty and give companies a competitive edge.

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Essay

The Different Factors That Influence Consumers’ Purchase Decisions

2 pages | 290 words

The essay discusses the different factors that influence people's purchase decisions. Some people focus on brands, others on price, and others on convenience.

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Essay

Why Wal-Mart and Louis Vuitton Don’t Offer Discounts

6 pages | 1550 words

This essay explores the reasons behind why Wal-Mart and Louis Vuitton have chosen not to discount their products, despite the fact that other stores follow a completely different strategy. We will also touch upon the implications that this has for both brands and for society as a whole.

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Essay

The Advantages and Disadvantages of Using Entrepreneurial and Formulated Marketing Together

4 pages | 920 words

This essay discusses how entrepreneurial and formulated marketing can be used together to create a more effective and efficient marketing strategy. It examines the main advantages and disadvantages of using these two types of marketing together.

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Research Paper

Product Modification: Market-Based vs. Customer-Based

5 pages | 1270 words

This essay discusses the two main types of product modification - market-based and customer-based - and evaluates their advantages and disadvantages. It also provides guidance on how to modify a product to suit different markets, and how to price the product to generate desired sales outcomes.

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Report

Microsoft’s Marketing Plan for Windows 7

4 pages | 1010 words

Microsoft's marketing plan for Windows 7 is a departure from previous marketing plans in several ways. The most obvious difference is the size of the budget: $ 500 million has been set aside for the promotion of Windows 7, which is more than double the amount that was spent on marketing Windows Vista. The objectives of the marketing plan are to achieve a market penetration of 62.85% within two years of release and to raise the sales level to 75% within three years of release. In addition, Microsoft hopes to sell 1 800 000 copies of Windows 7 in the first year and to reduce the price of Windows 7 by 45% in comparison with Windows XP. The target market for Windows 7 is individuals and businesses who are currently using Windows XP or earlier versions of Windows. The USP for Windows 7 is that it is a significant improvement over previous versions

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Essay

Strategies for Small Grocers to Compete with Big Supermarkets in Australia

3 pages | 580 words

The essay discusses the strategies that small grocers can use to compete with big supermarkets in Australia. The strategies include cost management, low stock maintenance, supplier relationships and innovation.

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