Critical Essay

Prioritizing Goals when Developing a Growth Strategy

2 pages | 530 words

This essay discusses the different priorities that managers set when developing a growth strategy for their business. The most important goal is to improve customer loyalty, followed by product or brand penetration, service quality and distribution, and marketing efforts. The different priorities set by managers can be based on numerous factors, such as the company's strengths and weaknesses, the competitive landscape, and the current economic climate.


The Different Types of Management

3 pages | 730 words

This essay explores the two main types of management - business management and project management - as well as their purposes. Real-world examples are given to illustrate how businesses use management to achieve their goals.