Essay

The Segway HT: A Revolutionary Personal Transportation Device

2 pages | 490 words

The Segway HT is a two-wheeled, battery-powered personal transportation device that uses a unique gyroscopic stabilization system to balance the user on two wheels. This allows the Segway HT to be more manoeuvrable than a traditional wheelchair, as well as providing the user with a safe and stable ride. The Segway HT's business model is based on the sale of transportation services to customers who need an efficient and affordable way to get around.

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Addressing Discrimination in the Workplace: A Case Study

3 pages | 720 words

This essay discusses the case of an employee who has been facing discrimination at her workplace. The employee, who we will refer to as "Ms. Jones", has been employed at her current organization for over two years. She is currently the only African American employee in her department, and she has been the target of racial discrimination from her coworkers. This has resulted in a hostile work environment for Ms. Jones, and she has raised the issue with her supervisor on multiple occasions. To date, her supervisor has done nothing to address the situation. The purpose of this report is to provide recommendations on how Ms. Jones can best address the discrimination she is facing at her workplace. We will first review the relevant literature on employer-employee rights and conflict resolution in the workplace. We will then analyze the research findings and provide specific recommendations for Ms. Jones based on our findings

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Essay

The Role of Public Relations in the Airline Industry

5 pages | 1120 words

The airline industry is worth $847 billion USD and employs over 10 million people worldwide. In recent years it has been facing some tough challenges, such as rising fuel prices, increased security concerns and political instability. These have all contributed to a decline in passenger demand and revenues. To combat this, airlines have been forced to cut costs and look for new ways to generate income. One way they are doing this is by marketing themselves more aggressively to attract new customers and increase their market share. Public relations (PR) is the process of building relationships with key stakeholders to create understanding and support for an organisation. It is an important tool that can be used to achieve many different objectives, such as raising awareness, improving reputation or influencing behaviour. In the past, airlines have not placed much importance on PR, opting instead to focus on marketing their product to generate sales. However, in

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Essay

The Business Model of the Pfizer Company

3 pages | 660 words

The essay discusses the business model of the Pfizer company. The model is based on three main pillars: e-commerce, Direct-to-Consumer Advertising (DTCA), and brand name. E-commerce is used to reach more customers and sell more products. Direct-to-Consumer Advertising is used to reach more customers and sell more products. The brand name is used to build customer loyalty.

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Essay

A Critical Analysis of Two Research Projects

4 pages | 860 words

This paper critically analyzes two research projects: an exemplary business research problem identification and a review of the literature on commitment and turnover. These studies were chosen because they are both relevant to the author's current line of work and because they represent different types of research designs.

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Essay

What went wrong with Cisco’s ERP implementation?

2 pages | 540 words

This essay examines the reasons why Cisco's enterprise resource planning implementation failed, and explores what the company could have done differently.

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The Chrysler Corporation: Stakeholders Sue Case

3 pages | 660 words

The Chrysler Corporation is being sued by the US government for making false statements in order to obtain federal loans, defrauding shareholders, and making false statements about the safety of its vehicles.

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Coles Change Program: Reducing Employee Turnover Rate

2 pages | 390 words

The essay discusses how the Australian supermarket chain Coles has implemented a change program in order to reduce its employee turnover rate. As part of the program, Coles has amended its performance appraisal system and introduced new remuneration and benefits packages for its employees. These measures have helped to improve the performance of the employees and create a more positive working environment.

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Essay

The Effectiveness of Groups: A Summary and Critique of Gersick’s Article

2 pages | 460 words

In this essay, I will provide a summary of Gersick's article on group development and a critique of her research methods and findings.

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The Vodafone-Mannesmann Case: Implications for Globalization, Integration, and Corporate Governance

3 pages | 560 words

The Vodafone-Mannesmann case is a complex case that raises important issues related to globalization, integration, market magic, and corporate governance.

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