Research Paper

Apple’s Marketing Strategy: How the Company Creates Value for Its Customers

7 pages | 1670 words

This essay will explore some of the key marketing strategies used by Apple, with a view to understanding how they have contributed to making Apple one of the most recognizable brands globally. These strategies include creating a strong value proposition, carefully positioning the brand, and using a mix of promotion channels to reach its target audience. In addition, Apple has made sure its products are available in the right places, and has designed packaging that reflects its brand identity.

More
Report

L’Oreal: A History of Visionary Leadership

4 pages | 1080 words

L'Oreal is a leading cosmetics company with a long history of visionary leadership and innovation. The company is well-positioned to continue its growth in the future and maintain its position as one of the world's leading cosmetics firms.

More
Report

Brand Management of HSBC, Barclays and RBS

3 pages | 720 words

This essay discusses the brand management of three banks; HSBC, Barclays and RBS. It provides a definition for brand management and explains how it can be evaluated. The brand management of each bank is then specifically evaluated in terms of position, image and effectiveness.

More
Term Paper

The Importance of Branding in Business

2 pages | 510 words

Branding has become an important business strategy in the current scenario. A brand is basically a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Branding is important as it helps to build customer loyalty and create an emotional connection with the customers.

More
Essay

The Benefits and Pitfalls of Using Public Relations in the Restaurant Industry

5 pages | 1240 words

The essay discusses the use of public relations in the restaurant industry, including the benefits and potential pitfalls. It also looks at the current trends in buying and how the psychology of consumers influences their decisions.

More
Research Paper

MBC’s Prospects for Brand Extension: A Case Study

4 pages | 1090 words

This research paper assesses the prospect of brand extension strategy for MBC in light of the current market landscape and the company's strengths and weaknesses. The findings suggest that there is a strong prospect for brand extension strategy for MBC. However, the company will need to carefully manage its resources and focus on quality control in order to ensure the success of its coffee shop business.

More
Critical Essay

The Importance of Branding in Business

4 pages | 900 words

This essay discusses the process of branding and how it is used to create a unique identity for a product or company. It looks at the different characteristics of a brand and the different types of brands that exist. Finally, it uses Starbucks as a case study to show how branding can be used successfully on a global scale.

More