Smokeless Power Cigar’s Marketing Plan to Enter the Saudi Arabian Market

1. Introduction

Smokeless Power Cigar is an electronic cigarette company which is planning to expand its operations in the Middle East. The company is based in the United States and was established in 2007. It is one of the leading companies in the production of e-cigarettes, with a market share of about 20%. The company’s products are available in more than 90 countries and it has a wide range of products, including cigalikes, Mods, and liquids.

The main purpose of the e-products is to improve the welfare of both society and the clients. The company has invested a lot in research and development to provide quality products that will help people quit smoking tobacco. The company’s mission is to provide a healthier alternative to smoking and to reduce the harm caused by tobacco use.

The name to be used for the e-cigar is Smokeless Power Cigar. The product will be marketed as an alternative to smoking tobacco cigarettes, which are harmful to health. It will be positioned as a healthy and affordable product that can help people quit smoking.

The Middle East is a large and potential market for Smokeless Power Cigar because of the high number of smokers in the region. According to the World Health Organization, about 50% of men in the Middle East smoke tobacco cigarettes. This is a higher rate than in any other region in the world. Tobacco use is also common among women in the region, with about 12% of women smoking tobacco cigarettes.

The high prevalence of smoking in the Middle East is due to several factors, including religion, monarchy, tradition, literacy, customs, and social norms. Smoking is considered normal and acceptable in many societies in the region. In addition, tobacco companies have aggressively marketed their products in the region. As a result, tobacco consumption has increased significantly in recent years.

The Saudi Arabian government has taken some measures to reduce tobacco consumption in the country. For example, it has banned smoking in public places and has introduced taxes on tobacco products. However, these measures have not been effective in reducing smoking rates. In fact, tobacco consumption has continued to rise in Saudi Arabia.

Smokeless Power Cigar plans to enter the Saudi Arabian market through marketing and sales promotion activities. The company will conduct marketing research to understand the needs and wants of consumers in Saudi Arabia. Based on this research, it will develop marketing mix strategies that will be used to promote its products in Saudi Arabia.

Smokeless Power Cigar will use various marketing tools to promote its products in Saudi Arabia. These tools include advertising, public relations, events and sponsorships, and sales promotions. The company will use traditional and digital marketing channels to reach its target audience.

The company will use billboards, TV commercials, and print ads to create awareness about its products. It will also use social media platforms, such as Facebook and Twitter, to engage with consumers. In addition, the company will sponsor events that are popular among young people, such as music concerts and sports tournaments.

Smokeless Power Cigar will use a mix of marketing tools to promote its products in Saudi Arabia. However, the use of traditional marketing channels, such as television and print, will be limited because of the high cost of these channels. Instead, the company will focus on using digital marketing channels to reach its target consumers.

2. The global e-cigarette market

The global e-cigarette market is expected to grow at a CAGR of 16.8% from 2019 to 2025. The market was valued at USD 12.41 billion in 2018 and is projected to reach USD 30.31 billion by 2025.

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vapor. E-cigarettes are available in different shapes and sizes, and can be disposable or rechargeable.

The global e-cigarette market is segmented on the basis of product type, distribution channel, and geography. By product type, the market is classified into cigalikes, Mods, and liquids. By distribution channel, the market is segregated into online stores, brick-and-mortar stores, and others. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

3. The Middle East e-cigarette market

The Middle East e-cigarette market was valued at USD 0.87 billion in 2018 and is expected to reach USD 2.15 billion by 2025, growing at a CAGR of 14.8% during the forecast period.

E-cigarettes are battery-operated devices that heat a liquid to produce an vapor. These devices are available in different shapes and sizes, and can be disposable or rechargeable. E-cigarettes are gaining popularity in the region due to their health benefits over traditional cigarettes.
The Middle East e-cigarette market is segmented on the basis of product type, distribution channel, and geography. By product type, the market is classified into cigalikes, Mods, and liquids. By distribution channel, the market is segregated into online stores, brick-and-mortar stores, and others. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

4. Conclusion

Smokeless Power Cigar is planning to enter the Saudi Arabian market and promote its products through marketing and sales promotion activities. The company will use a mix of marketing tools to reach its target consumers. However, the use of traditional marketing channels, such as television and print, will be limited because of the high cost of these channels. Instead, the company will focus on using digital marketing channels to reach its target consumers.

FAQ

The key marketing strategies for the Smokeless Power Cigar in the Middle East are to appeal to smokers in the region by emphasizing the unique selling points of the product, such as its lack of smoke and ash. Additionally, pricing should be considered when entering this market, as it can affect demand for the product. Finally, cultural considerations need to be taken into account when marketing this product in order to avoid any potential misunderstandings or offense.

The Smokeless Power Cigar can appeal to smokers in the region by emphasizing its unique selling points, such as its lack of smoke and ash. Additionally, pricing should be considered when entering this market, as it can affect demand for the product. Finally, cultural considerations need to be taken into account when marketing this product in order to avoid any potential misunderstandings or offense.

Some of the unique selling points of the Smokeless Power Cigar include its lack of smoke and ash and its ability to be enjoyed indoors without bothering others nearby. Additionally, its price point may make it appealing to budget-conscious smokers looking for an alternative to traditional cigars.

Pricing affects demand for the Smokeless Power Cigar in this market because many smokers are price-sensitive when it comes to tobacco products. If priced too high, potential customers may look elsewhere for their cigar needs; however, if priced too low, customers may perceive a lower quality product. Thus, finding a balance is important when determining pricing strategy for this market.

There are several cultural considerations that need to be taken into account when marketing the Smokeless Power Cigar in Middle Eastern markets due to regional norms around smoking tobacco products. For example, some countries in the region have public smoking bans in place which could limit where consumers would be able use/enjoy the product. Additionally, certain religious groups within these markets may frown upon smoking altogether which could present challenges from a sales perspective.

The most effective media channels for reaching potential customers in Middle Eastern markets are television, radio, and print advertising. Additionally, online advertising through social media platforms and search engines can also be used to reach consumers in this region.

Overall, the opportunities for smokeless cigars appear to be good in Middle Eastern markets due to the growing popularity of these products globally. However, there are some challenges that need to be considered when entering or expanding within these markets, such as pricing and cultural considerations.