Maybelline’s Marketing Strategy: The Pros and Cons of Shifting to Seventeen Magazine
Maybelline is a company that produces makeup and other cosmetic products. It was founded in 1915 and was originally named after its founder, Thomas Lyle Williams’s sister Mabel. Maybelline has been owned by several different companies over the years, but it is currently owned by L’Oréal. Maybelline’s products are marketed towards women of all ages, but the company has traditionally been most popular with younger women. In recent years, however, Maybelline has seen declining sales in the United States. In order to try to boost sales, Maybelline has considered changing its marketing strategy. One option that has been considered is to shift its advertising from television to magazines. Seventeen magazine is one possible option for Maybelline to advertise in.
2. The need for a shift in Maybelline’s marketing strategy
There are several reasons why Maybelline may need to consider shifting its marketing strategy from television to magazines. First, television advertising is becoming increasingly less effective as more and more people are using DVRs and other technology to skip commercials. Additionally, television advertising is very expensive, and it is not clear that it is providing Maybelline with a good return on investment. Seventeen magazine, on the other hand, is still a very popular read among teenage girls and young women, and so it may be a more effective way for Maybelline to reach its target market. Additionally, advertising in magazines is generally less expensive than advertising on television.
3. The potential benefits of a shift to Seventeen magazine
There are several potential benefits that could come from Maybelline shifting its advertising strategy from television to Seventeen magazine. First, as mentioned above, Seventeen magazine is still a very popular read among teenage girls and young women. This means that there is a good chance that Maybelline would be able to reach more of its target market by advertising in Seventeen than it would by advertising on television. Additionally, as Seventeen is primarily read by females aged 12-24, it would allow Maybelline to specifically target this age group with its advertisements. Additionally, as Seventeen covers a wide range of topics such as fashion, beauty, and relationships, it would provide Maybelline with a way to connect its products with these topics in a way that would be relevant to its target market. Finally, as advertising in magazines is generally less expensive than advertising on television, Maybelline would likely be able to save money by making this shift in its marketing strategy.
4. The potential drawbacks of a shift to Seventeen magazine
There are also some potential drawbacks associated with Maybelline shifting its marketing strategy from television to Seventeen magazine. One potential drawback is that although Seventeen is still a popular magazine among teenage girls and young women, it does not have the same reach as television does. This means that although Maybelline would likely be able to reach more of its target market by advertising in Seventeen than it currently does by advertising on television, there is still a chance that it would not be able to reach as many people as it could if it continued to advertise on television. Additionally, another potential drawback is that as Seventeen covers a wide range of topics, Maybelline may have trouble finding a way to integrate its products into the articles and advertisements in a way that feels natural and relevant. This could ultimately lead to Maybelline’s advertisements feeling out of place in the magazine and potentially turning off potential customers.
Maybelline is a company that is facing declining sales in the United States. In order to try to boost sales, Maybelline is considering changing its marketing strategy. One option that has been considered is to shift its advertising from television to magazines. Seventeen magazine is one possible option for Maybelline to advertise in. There are several potential benefits and drawbacks associated with this shift. Ultimately, the decision of whether or not to make this shift will come down to whether Maybelline feels that the potential benefits outweigh the potential drawbacks.