The No Tobacco Campaign in Dubai: An Evaluation

5 pages | 1290 words

The No Tobacco Campaign was a public health initiative launched in 2007 by the Ministry of Health in Dubai in response to the problem of smoking in the United Arab Emirates. The campaign used a variety of strategies to achieve its objectives, including mass media campaigns, community outreach programs, and policy initiatives. One of the most successful components of the campaign was the quit and win prize program, which offered smokers who quit smoking during the campaign period a chance to win prizes totaling more than one million dirhams.