Assessment Report

The Role of Destination Marketing Organizations in Promoting Destinations

2 pages | 480 words

This essay discusses Destination Marketing Organizations (DMOs), what they are and what role they play in marketing destinations. DMOs are organizations that are responsible for marketing a particular destination, and their main aim is to increase visitation to that destination. They do this by promoting the destination to potential visitors through various channels such as advertising, public relations, and events. In addition to increasing visitation, DMOs also work to improve the public image of the destination.