Assessment Report

The Different Strategies Used in Fast-Moving Consumer Goods Marketing

3 pages | 810 words

This essay looks at the fast-moving consumer goods (FMCG) industry and the different marketing strategies which can be used to sell these products. It discusses the main difference between FMCGs and other types of product, and also outlines the challenges faced by marketers in this industry. Finally, it provides some best marketing practices for selling FMCGs.