Assessment Report

United Foods Company’s New Product Conception: An Assessment

5 pages | 1210 words

This essay provides an assessment of United Foods Company's new product conception in relation to current issues in the food production industry. In particular, the essay focuses on the company's decision to introduce a new vegetable oil product into the market. The ecological concept of the new product, package design, philosophical conception improvement and environmental marketing of the new product are all critically analysed. Furthermore, the franchisor's obligations under the new product, including staff training, location of franchise outlets, terms of the franchise agreement and investments in the franchise, are all discussed. Finally, the essay considers the patent, trademark and signage usage under the new product as well as advertising and any types of royalties that may be payable.

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