Essay

The McDonaldization of Society: A Look at the Four Characteristics that Define it and its Impact on Our Lives

3 pages | 740 words

This essay discusses the four characteristics of McDonaldization and how they have impacted our society. These characteristics are: calculability, predictability, control through nonhuman technology, and the iron cage of rationalization. The impact of McDonaldization on society has been both positive and negative. On the one hand, it has made our lives more convenient in many ways. On the other hand, it has led to the decline of traditional values and increased control by technology over our lives.

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