Report

The Marketing Mix and Communications Mix of the Novotel Forest Resort

4 pages | 980 words

The Novotel Forest Resort is a 4-star room only resort situated in the heart of the Gold Coast Hinterland in Australia. The resort has been operational for eight years and employs around 120 people. It is family owned and operated with a focus on customer satisfaction (Novotel, 2016). The marketing mix of the Novotel Forest Resort comprises of product, price, place and promotion. The marketing communications mix of the Novotel Forest Resort comprises of public relations, advertising and viral marketing. In order to be successful, the resort must adopt ethical and sustainable business and marketing practices. This report will discuss what ethical and sustainable tourism is, the principles of sustainable tourism, the benefits of ethical and sustainable tourism, the marketing mix of the Novotel Forest Resort and the marketing communications mix of the Novotel Forest Resort.

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