Essay

The Frequent Shopper Program at Kudler Fine Foods: Increasing Customer Loyalty through E-Commerce

4 pages | 940 words

The Frequent Shopper program offered by Kudler Fine Foods has several advantages for both the company and its customers. It helps to increase customer loyalty and repeat business, and also provides Kudler Fine Foods with valuable data about its customers' purchasing habits. However, there are also several potential electronic commerce aspects that need to be considered carefully when developing this program. In particular, information security and privacy are two key issues that must be addressed in order to ensure that the program is secure and that the privacy of Kudler Fine Foods' customers is protected.

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