Report

The Marketing Mix and Communications Mix of the Novotel Forest Resort

4 pages | 980 words

The Novotel Forest Resort is a 4-star room only resort situated in the heart of the Gold Coast Hinterland in Australia. The resort has been operational for eight years and employs around 120 people. It is family owned and operated with a focus on customer satisfaction (Novotel, 2016). The marketing mix of the Novotel Forest Resort comprises of product, price, place and promotion. The marketing communications mix of the Novotel Forest Resort comprises of public relations, advertising and viral marketing. In order to be successful, the resort must adopt ethical and sustainable business and marketing practices. This report will discuss what ethical and sustainable tourism is, the principles of sustainable tourism, the benefits of ethical and sustainable tourism, the marketing mix of the Novotel Forest Resort and the marketing communications mix of the Novotel Forest Resort.

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Report

The Importance of Quality Management in the Tourism Industry

3 pages | 690 words

This essay discusses the importance of quality management in the tourism industry. It explains how quality management can help businesses improve customer satisfaction, grow their business, and even survive in difficult economic times. The essay also discusses some of the challenges businesses may face when implementing quality management in their organization.

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Essay

The Success of My M&M’s Company: A Case Study of Marketing and Management Strategies

3 pages | 770 words

This essay discusses some of the marketing and management strategies used by My M&M's company, with a view to analyzing their success. The company has employed different strategies over the years, including proper marketing, use of celebrity endorsements, and partnership with other companies, which have helped it become one of the leading manufacturers of candy-coated chocolates.

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Essay

The Impact of Service Quality on Customer Satisfaction at Vita Italian Restaurant

7 pages | 1710 words

This essay discusses how Vita, an Italian restaurant, has been successful due to its focus on service quality. In order to maintain its high standards, Vita needs to continually review its performance and make sure that it is meeting the needs of its customers. The essay describes some of the ways in which Vita maintains service quality, including having a team of highly trained and experienced staff, offering a wide range of food and drink, and regularly reviewing the performance of its staff.

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Report

The Role and Benefits of Supply Chain Management (SCM)

3 pages | 820 words

This essay defines supply chain management and discusses its role in business, including how it can be used to achieve strategic goals and create shareholder value. It also explains how SCM can be used as an indispensable business component to secure sustainable profits and create a good image for the company.

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Research Paper

Quality Management for Global and Local Companies

4 pages | 850 words

Quality management is important for both global and local companies in order to compete effectively in their respective markets.

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