Essay

The Impact of Globalization on Marks and Spencer’s Operational Processes

4 pages | 970 words

This essay will critically analyze the operational process of Marks and Spencer and will also evaluate the company's globalization strategy. In order to achieve these objectives, the essay will first provide a brief introduction of the company followed by a theoretical framework. Then, it will discuss the operational processes of Marks and Spencer in detail. After that, the company's globalization strategy will be discussed and evaluated. Finally, the essay will conclude by highlighting the impact of globalization on Marks and Spencer.

More
Essay

The Role of Public Relations in the Airline Industry

5 pages | 1120 words

The airline industry is worth $847 billion USD and employs over 10 million people worldwide. In recent years it has been facing some tough challenges, such as rising fuel prices, increased security concerns and political instability. These have all contributed to a decline in passenger demand and revenues. To combat this, airlines have been forced to cut costs and look for new ways to generate income. One way they are doing this is by marketing themselves more aggressively to attract new customers and increase their market share. Public relations (PR) is the process of building relationships with key stakeholders to create understanding and support for an organisation. It is an important tool that can be used to achieve many different objectives, such as raising awareness, improving reputation or influencing behaviour. In the past, airlines have not placed much importance on PR, opting instead to focus on marketing their product to generate sales. However, in

More
Essay

The Importance of Innovation, Creativity and Design in Business Success

2 pages | 480 words

This essay discusses the importance of innovation, creativity and design in business. It explains how these factors can help businesses to be more successful by allowing them to be more agile, responsive to change, and to create new value for customers.

More