Assessment Report

Consumer Buying Habits: The Latest Trends and Implications for Marketing Strategy

3 pages | 700 words

In this essay, we explore the changes that have taken place in consumer buying habits, the role of technology in these changes, and the implications for marketing strategy. We find that traditional marketing methods are becoming less effective as consumers increasingly use technology to block out ads. Instead, companies must focus on developing targeted marketing campaigns that are designed to reach specific segments of the population. Additionally, companies must invest in research and development to create new products and services that meet the needs of specific segments of the population.

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Essay

The Importance of Microeconomics

2 pages | 340 words

Microeconomics is the study of how individuals and firms make decisions regarding the allocation and use of resources. It focuses on the behavior of economic agents, such as consumers, firms, and governments, and how they interact in markets. Microeconomics also analyzes market failures, which can occur when markets do not function properly and lead to inefficient outcomes.

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Essay

The Impact of Culture on Global Brands: A Critique of Toyota

5 pages | 1270 words

This essay critically analyses a global brand crisis and how it has been impacted by consumer behaviour, cultural factors as well as market research.

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