Term Paper

The cultural approaches at Euro Disney in 1987-1994: How they built or destroyed the business

2 pages | 360 words

This essay looks at the cultural approaches taken by Euro Disney in 1987-1994, and how these affected the company's competitive capability. It discusses how a lack of understanding of the European market led to Euro Disney's initial struggles, and how changing its approach to customer care and pricing eventually allowed it to be successful in Europe.