Kiboko Technology Inc’s Marketing Strategy
Kiboko Technology Inc is a company that has developed a new product, a phone breathalyzer. The device is a portable breathalyzer that can be used with a smartphone. The company plans to release the product in the US market.
The company faces competition from other players in the market, but it has a first-mover advantage. The company plans to use its marketing budget to create awareness about the product and to increase its market share.
2. Kiboko Technology Inc company overview
Kiboko Technology Inc is a US-based company that was founded in 2016. The company specializes in the development of new technologies for the consumer electronics industry.
The company's products are designed to make life easier and more convenient for consumers. The company's flagship product is the phone breathalyzer.
The device is a portable breathalyzer that can be used with a smartphone. The device is designed to help people avoid drunk driving.
3. The market for phone breathalyzers
The market for phone breathalyzers is growing rapidly. The number of pub-goers and entertainment venues is increasing, and there is a growing awareness of the risks of drunk driving.
The market is expected to grow at a compound annual growth rate (CAGR) of XX% from XX to XX. The market is fragmented, with many small players competing for market share.
4. Kiboko Technology Inc marketing objectives
The marketing objectives of Kiboko Technology Inc are to:
– Increase product awareness among pub-goers and entertainment venue patrons
– Increase market share to XX% by the end of XX
– Position the product as the leading phone breathalyzer in the US market
5. Analysing the target market
The target market for Kiboko Technology Inc's phone breathalyzer is high and medium-income earners aged 18-34 who live in urban areas. The target markets are located in the US, UK, and Canada.
The target market is interested in new technology and gadgets. They are also concerned about the risks of drunk driving.
Kiboko Technology Inc's marketing strategy is focused on creating product awareness and increasing market share. The company's target market is high and medium-income earners who are interested in new technology and gadgets.