Kellogg’s Marketing Strategies for Fruit Loops
1. Introduction
Fruit Loops is a popular breakfast cereal that has been around for decades. The cereal is made up of colorful loops that are flavored with different fruits. The cereal is marketed towards children and families. The company that makes Fruit Loops is Kellogg’s.
Kellogg’s has been successful in marketing Fruit Loops to children and families over the years. The company has used various marketing strategies to keep the cereal relevant and top-of-mind for consumers.
In this paper, we will take a look at the different marketing strategies Kellogg’s has used for Fruit Loops. We will also recommend some new marketing strategies that could be used to continue to grow the Fruit Loops brand.
2. Television Advertising
Kellogg’s has traditionally used television advertising to reach its target market for Fruit Loops. Television advertising is effective because it allows Kellogg’s to reach a large audience with its message. Television commercials are also able to capture the attention of viewers with sight and sound.
Kellogg’s has produced many memorable television commercials for Fruit Loops over the years. One of the most famous commercials is the one where toucan Sam says “Follow your nose!” This commercial was first aired in 1963 and it is still remembered by many people today.
Another memorable commercial is the one from the 1980s where children are shown eating Fruit Loops in outer space. This commercial was effective in showing children that eating Fruit Loops can be fun and exciting.
Kellogg’s should continue to use television advertising to reach its target market for Fruit Loops. Television continues to be one of the most popular ways for people to consume media. In addition, television advertising allows Kellogg’s to reach a wide audience with its message about Fruit Loops.
3. Radio Advertising
Radio advertising is another effective way for Kellogg’s to reach its target market for Fruit Loops. Radio advertising is cheaper than television advertising and it can still reach a large audience. Radio ads are also able to target specific demographics and geographic areas.
Kellogg’s has used radio advertising effectively in the past to promote Fruit Loops. One example is a radio ad that was aired in the 1970s where a child says “I want my Froot Loops!” This ad was effective in capturing the attention of listeners and it helped to make Fruit Loops a household name.
Kellogg’s should continue to use radio advertising to reach its target market for Fruit Loops. Radio remains a popular medium for many people and it is an effective way to reach potential customers with messages about products and services.
4. Promotional Strategies
In addition to traditional advertising, Kellogg’s has also used promotional strategies to market Fruit Loops over the years. Promotional strategies are designed to create excitement and interest in a product or service. They can also be used to increase sales during slow periods or to introduce new products or flavors of existing products.
One promotional strategy that Kellogg’s has used successfully in the past is contests and tournaments. Contests and tournaments are a great way to generate excitement and interest in a product or service. They also give customers a reason to purchase a product or service.
Kellogg’s has used contests and tournaments effectively in the past to promote Fruit Loops. One example is the “Toucan Sam Coloring Contest” that was held in 1990. This contest was a great way to generate excitement and interest in Fruit Loops. It also gave customers a reason to purchase the cereal.
Kellogg’s should continue to use contests and tournaments as a promotional strategy for Fruit Loops. Contests and tournaments are a great way to generate excitement and interest in a product. They also give customers a reason to purchase the product.
5. Grassroots Marketing Initiatives
In addition to traditional advertising and promotional strategies, Kellogg’s has also used grassroots marketing initiatives to market Fruit Loops over the years. Grassroots marketing is a type of marketing that is designed to reach potential customers where they live, work, and play.
Kellogg’s has used grassroots marketing effectively in the past to promote Fruit Loops. One example is the “Toucan Sam College Tour” that was held in 1998. This tour was a great way to reach college students with the message about Fruit Loops. It also helped to create excitement and interest in the cereal.
Kellogg’s should continue to use grassroots marketing initiatives to reach its target market for Fruit Loops. Grassroots marketing is an effective way to reach potential customers where they live, work, and play. It is also a great way to create excitement and interest in a product or service.
6. Using the Internet for Marketing
The internet is a powerful tool that can be used for marketing purposes. The internet allows companies to reach a wider audience with their marketing messages. The internet also allows companies to target specific demographics and geographic areas with their marketing campaigns.
Kellogg’s has used the internet effectively in the past to market Fruit Loops. One example is the “Toucan Sam Twitter Contest” that was held in 2010. This contest was a great way to reach potential customers with the message about Fruit Loops. It also helped to create excitement and interest in the cereal.
Kellogg’s should continue to use the internet as a tool for marketing Fruit Loops. The internet is an effective way to reach potential customers with messages about products and services. It is also a great way to create excitement and interest in a product or service.
7. Conclusion
Kellogg’s has been successful in marketing Fruit Loops to children and families over the years. The company has used various marketing strategies to keep the cereal relevant and top-of-mind for consumers.
In this paper, we have looked at the different marketing strategies Kellogg’s has used for Fruit Loops. We have also recommended some new marketing strategies that could be used to continue to grow the Fruit Loops brand.
Kellogg’s should continue to use television advertising, radio advertising, and promotional strategies to reach its target market for Fruit Loops. The company should also continue to use grassroots marketing initiatives and the internet as tools for marketing the cereal.
By using these marketing strategies, Kellogg’s will be able to keep Fruit Loops relevant and top-of-mind for consumers.