Innovation and creativity in entrepreneurship: The case of Melbourne Coffee Review
1. Introduction
In recent years, there has been an increased focus on the role of innovation and creativity in entrepreneurship. This is due to the fact that entrepreneurship is widely considered to be a major driver of economic growth and innovation (Lam, 2011).
There are many different ways to define innovation and creativity. However, for the purposes of this research study, we will adopt the definitions used by Amabile (1996) and Hirsch (2005). Amabile defines innovation as “a new idea, method or device”. Hirsch, on the other hand, defines creativity as “the ability to come up with new ideas that are both useful and novel”.
2. Innovation and creativity in entrepreneurship
2.1 Defining innovation and creativity
As mentioned above, there are many different ways to define innovation and creativity. However, for the purposes of this research study, we will adopt the definitions used by Amabile (1996) and Hirsch (2005). Amabile defines innovation as “a new idea, method or device”. Hirsch, on the other hand, defines creativity as “the ability to come up with new ideas that are both useful and novel”.
2. 2 The role of innovation and creativity in entrepreneurship
Innovation and creativity play a pivotal role in entrepreneurship. This is because entrepreneurship is all about coming up with new ideas and bringing them to life (Kuratko, 2009). Without innovation and creativity, it would be very difficult for entrepreneurs to turn their vision into reality.
There are two main stages of entrepreneurship: ideation and implementation. At the ideation stage, entrepreneurs come up with new ideas for businesses or products. At the implementation stage, entrepreneurs take those ideas and turn them into reality by setting up businesses or launching products. Innovation and creativity are important at both stages of entrepreneurship.
2. 2.1 Ideation
At the ideation stage, entrepreneurs need to be able to come up with new ideas that are both useful and novel. This requires a great deal of creativity. Once an entrepreneur has come up with an idea, they need to be able to assess whether or not it is feasible and likely to be successful. This requires a great deal of innovation. If an entrepreneur has an idea that is not feasible or is not likely to be successful, they need to be able to adapt it or come up with a new one. This again requires a great deal of creativity.
2. 2.2 Implementation
At the implementation stage, entrepreneurs need to be able to take their ideas and turn them into reality by setting up businesses or launching products. This requires a great deal of innovation as well as creative problem-solving skills. Entrepreneurs need to be able identify potential problems that could arise during implementation and find creative solutions to those problems.
2. 3 The impact of innovation and creativity in entrepreneurship
Innovation and creativity play a vital role in entrepreneurship. They are the driving force behind new businesses and products. Without innovation and creativity, entrepreneurship would not be possible.
Innovation and creativity can have a positive impact on the economy. This is because they lead to the creation of new businesses and jobs. They also lead to the development of new products and services, which can make people’s lives easier and improve the quality of life. In addition, innovation and creativity can help to attract foreign investment and tourism, which can boost economic growth.
3. Case study: Melbourne Coffee Review
3.1 Background
Melbourne Coffee Review is a blog that was set up in 2013 by two coffee enthusiasts, Andrew Hetzel and Cameron Dean. The aim of the blog is to review Melbourne’s coffee scene and provide readers with honest and unbiased reviews of cafes and coffee shops.
The blog has been successful, with a growing number of readers and followers on social media. In 2015, Melbourne Coffee Review was featured in The Age newspaper as one of Melbourne’s top food blogs.
3. 2 Ideation
The idea for Melbourne Coffee Review came about when Hetzel and Dean realised that there was a lack of good quality information about Melbourne’s coffee scene. They decided to fill this gap by setting up a blog that would provide honest and unbiased reviews of cafes and coffee shops.
To make sure their reviews were credible, Hetzel and Dean decided to visit each cafe or coffee shop multiple times before writing a review. They also decided to take photos of the coffees they ordered so that readers could see what they looked like.
3. 3 Implementation
Hetzel and Dean launched Melbourne Coffee Review in 2013. They started by writing reviews of cafes and coffee shops in their local area, but quickly began to receive requests from readers to review cafes further afield. In response to this demand, Hetzel and Dean began travelling around Melbourne to review different cafes.
To finance their travel, Hetzel and Dean started accepting sponsored posts from cafes and coffee brands. They also began selling advertising space on their website.
In order to ensure that their reviews remained unbiased, Hetzel and Dean made it a policy not to accept freebies or gifts from cafes or coffee brands.
From its humble beginnings, Melbourne Coffee Review has grown into one of the most popular food blogs in Melbourne. It now receives over 100,000 page views per month and has over 20,000 followers on social media.
e success of Melbourne Coffee Review proves that there is a demand for good quality information about Melbourne’s coffee scene. It also demonstrates the power of innovation and creativity in entrepreneurship. Hetzel and Dean’s innovative ideas have turned their small blog into a successful business venture. Their creative approach to reviewing coffees has set them apart from other food bloggers in Melbourne and has helped them to build a large following among coffee enthusiasts.
3. 4 The impact of ideation and implementation
The case of Melbourne Coffee Review highlights the important role that innovation and creativity play in entrepreneurship. Hetzel and Dean’s innovative idea for a coffee review blog has had a positive impact on the Melbourne coffee scene. Their creative approach to reviewing coffees has helped to raise the quality of information available to coffee drinkers and has encouraged people to try new cafes and coffees. As a result, Hetzel and Dean have made a significant contribution to the growth of the Melbourne coffee industry.
4. Conclusion
In conclusion, it is clear that innovation and creativity play a vital role in entrepreneurship. Entrepreneurs need to be able to come up with new ideas and turn them into reality. This requires a great deal of innovation and creativity.
The impact of innovation and creativity in entrepreneurship can be seen in the case of Melbourne Coffee Review. Hetzel and Dean’s innovative idea for a coffee review blog has had a positive impact on the Melbourne coffee scene. Their creative approach to reviewing coffees has helped to raise the quality of information available to coffee drinkers and has encouraged people to try new cafes and coffees. As a result, Hetzel and Dean have made a significant contribution to the growth of the Melbourne coffee industry.