How to Negotiate Anything
When it comes to negotiation, we can all think of at least one situation in which we could have used some help. Whether it be haggling over the price of a car, dealing with a difficult customer, or trying to convince a friend to do something they don’t want to do, we’ve all been there. Herb Cohen’s book You Can Negotiate Anything is a comprehensive guide to negotiation that provides readers with simple and useful advice for achieving the advantage in everyday accidental meetings.
The book is divided into three parts: negotiation basics, family relationships, and international dealings. In the first part, Cohen lays out the basics of negotiation and what it takes to be successful. He defines negotiation as “the art of reaching agreements between two or more people who each have their own objectives and who are not naturally inclined to agree.” He goes on to say that the most important thing in any negotiation is to find out what the other person wants and then give them what they want.
In the second part, Cohen applies his negotiation principles to family relationships. He gives advice on how to deal with difficult conversations, how to set limits with children, and how to resolve conflict within the family. In the third part, Cohen applies his negotiation principles to international dealings. He gives advice on how to negotiate with different cultures, how to deal with difficult situations, and how to resolve conflict.
Cohen’s book is full of useful advice that can be applied to any negotiation situation. His approach is simple but effective, and his tips can be easily implemented into anyone’s life. If you’re looking for a helpful guide to negotiating, then You Can Negotiate Anything is definitely worth reading.
Herb Cohen’s book You Can Negotiate Anything provides readers simple and useful advice for achieving the advantage in everyday accidental meetings.