Google’s Dominance in the Search Engine Industry
Google is a market leader in multiple spheres. The company started out as a search engine and has now diversified into other areas such as advertising, web search, online advertising, search engine service, DoubleClick, Google Maps, Google Scholar, YouTube, Feedburner, Gmail, DoubleClick Adsense, Jotspot, 2Web Technologies, Zenter etc. In order to sustain its position as a market leader, it is important for the company to keep innovating and expanding its product line.
2. Google’s Dominance in the Search Engine Industry
Google is the most popular search engine in the world with a market share of 67%. The company has been able to maintain its dominant position in the search engine industry through continuous innovation and by providing users with a superior search experience. Some of the features that make Google’s search engine superior to its competitors are its ability to provide relevant results for queries, easy-to-use interface and frequent updates.
3. Diversification of Google’s Products and Services
Google has diversified into multiple areas in order to maintain its position as a market leader. The company’s strategy is to provide users with a comprehensive suite of products and services that can meet all their needs. By diversifying its product line, the company has been able to tap into new markets and generate new sources of revenue.
4. Google’s Advertising Business Model
Google’s primary source of revenue is advertising. The company provides advertisers with access to its vast user base through its ad network. Advertisers can target users based on their interests and demographics. Google also offers other advertising products such as DoubleClick Adsense and Jotspot 2Web Technologies which allow advertisers to place ads on websites and track their performance.
In conclusion, Google remains a market leader because of its dominance in the search engine industry, diversification of products and services and effective advertising business model. The company has been able to maintain its position by continuous innovation and by providing users with a superior experience.