A Market Research of Thomas Sabo

1. Introduction

Thomas Sabo is a leading international jewellery and silverware company. The company was founded in 1984 by Thomas Sabo in Lauf an der Pegnitz, Germany. The company has over 2,500 employees and its products are sold in over 50 countries (Thomas Sabo, 2016).
Thomas Sabo is best known for its Silver Collection, which includes Silver Charm bracelets, pendants and earrings. The company also offers a range of other products including watches, fragrances and eyewear.
In this report, we will be conducting a market research of Thomas Sabo. We will be looking at the company’s values and philosophy, corporate culture, cause-related marketing as well as its presence in the global market. Furthermore, we will also be comparing Thomas Sabo with its competitors in order to get a better understanding of the company’s position in the market. Lastly, we will be giving our insights on the future of Thomas Sabo.

2. Company values and philosophy

The company’s philosophy is based on three pillars: design, quality and passion (Thomas Sabo, 2016).
Design:
The company’s designs are inspired by different cultures from all around the world. All of the designs are created in-house by the company’s team of designers.
Quality:
All of the products are made from high-quality materials. The company only uses the finest sterling silver and 14k/18k gold. All of the products are also nickel-free and hypoallergenic.
Passion:
The company is passionate about everything they do. This can be seen in their dedication to their craft as well as their commitment to providing outstanding customer service.

3. Corporate culture

The corporate culture at Thomas Sabo is based on four core values: respect, trust, responsibility and fairness (Thomas Sabo, 2016).
Respect:
The company respects their employees, customers, partners and suppliers. They also have a great respect for the environment and society as a whole.
Trust:
The company trusts their employees to make the best decisions for the company. They also trust their customers to make informed choices about their purchases.
Responsibility:
The company takes responsibility for their actions and their impact on the environment and society. They are also committed to being a good corporate citizen.
Fairness:
The company believes in treating everyone fairly. This includes their employees, customers, partners and suppliers.

4. Cause-related marketing

Thomas Sabo is committed to supporting a number of different charities. The company has a long-standing partnership with UNICEF. Thomas Sabo has also partnered with a number of other charities such as the German Red Cross, Make-A-Wish Foundation and Save the Children.
The company supports these charities through a variety of initiatives such as product donations, fundraising events and social media campaigns.

5. Thomas Sabo in the global market

Thomas Sabo is a global company with a strong presence in Europe, Asia, Australia and North America.
The company has over 2,500 employees and its products are sold in over 50 countries (Thomas Sabo, 2016).
In 2015, the company’s revenue was €540 million (Thomas Sabo, 2016).
The company has a strong online presence with an e-commerce website that ships to over 190 countries (Thomas Sabo, 2016).
Thomas Sabo also has a presence on social media platforms such as Facebook, Twitter and Instagram.

6. Thomas Sabo and its competitors

Thomas Sabo’s main competitors are Pandora, Swarovski and Tiffany & Co.
Pandora:
Pandora is a Danish jewellery company that was founded in 1982. The company has over 10,000 employees and its products are sold in over 100 countries (Pandora, 2016). In 2015, Pandora’s revenue was €2.1 billion (Pandora, 2016).
Swarovski:
Swarovski is an Austrian jewellery company that was founded in 1895. The company has over 26,000 employees and its products are sold in over 170 countries (Swarovski, 2016). In 2015, Swarovski’s revenue was €3.6 billion (Swarovski, 2016).
Tiffany & Co.:
Tiffany & Co. is an American jewellery company that was founded in 1837. The company has over 11,000 employees and its products are sold in over 90 countries (Tiffany & Co., 2016). In 2015, Tiffany & Co.’s revenue was €3.9 billion (Tiffany & Co., 2016).

7. The future of Thomas Sabo

The future of Thomas Sabo looks bright. The company is expanding its global presence and is committed to supporting a number of different charities. Additionally, the company is investing in new product categories such as watches and fragrances.
We believe that the company will continue to grow and be successful in the future.

FAQ

The primary goals of Thomas Sabo's market research are to understand the needs and wants of their target market, to learn about their buying habits, and to identify any trends in the marketplace.

Thomas Sabo's target market is primarily young women between the ages of 18 and 35.

Thomas Sabo uses a variety of methods to collect market data, including surveys, focus groups, and consumer interviews.

Thomas Sabo uses market research to inform its marketing decisions in a number of ways, including developing marketing strategies, setting advertising budgets, and choosing which products to develop or promote.