Crazy writers

Free Essay Samples > Essays > Entertainment & Media > ️ Advertising > A critical analysis of two advertisements: one from the 1960s and another one from the 2000s

A critical analysis of two advertisements: one from the 1960s and another one from the 2000s

1. Introduction

The following essay is a critical analysis of two advertisements: one from the 1960s and another one from the 2000s. The purpose of this paper is to point out how advertising has changed over time, by analyzing the major elements of each ad. The two advertisement will be compared and contrasted in terms of hairstyle, target audience, and message.

2. The hairstyle in the advertisements from the two eras
-The 1960s

In the 1960s, the advertisement for Long Aid K7 shows a young woman with long straight hair, parted in the middle. Her hair is styled in a way that it covers her ears, and it is held back with a headband. This hairstyle was popular among young women in the 1960s. It was seen as feminine, innocent and ladylike.

-The 2000s
In the 2000s, the advertisement for Pantene Pro-V shows a young woman with long curly hair. Her hair is styled in a way that it covers her ears, and it is held back with a headband. This hairstyle was popular among young women in the 2000s. It was seen as feminine, innocent and sexy.

3. The target audience of the advertisements from the two eras
-The 1960s

The target audience of the advertisement for Long Aid K7 is young women. This can be seen from the model that is used in the ad, as well as the copy which talks about how this product will make your hair look like you just stepped out of a salon.
-The 2000s
The target audience of the advertisement for Pantene Pro-V is also young women. This can be seen from the model that is used in the ad, as well as the copy which talks about how this product will make your hair look shiny and healthy.

4. The message of the advertisements from the two eras
-The 1960s

The message of the advertisement for Long Aid K7 is that this product will make your hair look like you just stepped out of a salon. It also implies that if you use this product, you will be able to achieve the same level of beauty as the model in the ad.
-The 2000s
The message of the advertisement for Pantene Pro-V is that this product will make your hair look shiny and healthy. It also implies that if you use this product, you will be able to achieve the same level of beauty as the model in the ad.

5. Conclusion

To conclude, both ads have undergone some changes, but they still maintain some similarities. In general, it can be said that advertising has become more inclusive and diverse over time.

FAQ

The most significant changes that have taken place in advertising over time are the introduction of new media platforms and the shift from traditional forms of advertising to digital marketing.

These changes have affected the way businesses advertise their products and services by making it easier for them to reach a wider audience and track the results of their campaigns.

The future of advertising is likely to continue moving towards more digital and personalized content as consumers become more accustomed to seeing ads online and on social media.