7 Things Customers Expect from Businesses

1. Introduction

The customer is always right is a popular adage that is mostly used in businesses to promote customer satisfaction. It is essential for businesses to keep their customers happy so as to remain in operation. For success in competitive businesses, customer expectations are to be put into consideration. These may include the location, level of service, accessibility, and hygiene among others (Ciunci, 2003). If a business can manage to put the needs of their customers first, they are more likely to succeed. This paper will discuss some of the expectations that customers have from businesses.

2. Location

Customers often seek businesses that are conveniently located near them. This is because it saves on time and travel costs. proximity to customers Is an important aspect that businesses should consider when choosing a location for their business. Another important thing to consider is site accessibility. This includes easy access to the business premises by both pedestrians and vehicles. The Surrounding amenities also play a role in attracting customers. If the business is located in an area with other establishments such as restaurants and shopping malls, it is more likely to attract customers (Ciunci, 2003).

3. Level of Service

The level of service offered by a business has a big impact on its ability to attract and retain customers. Good customer service involves offering hospitality to customers, being responsive to their needs and offering promotional offers from time to time. Hospitality entails making customers feel welcome and valued. This can be done by ensuring that the staff is friendly and always willing to help. Responsiveness involves attending to customer inquiries and complaints in a timely manner. Promotional offers such as discounts and freebies are also liked by customers as they save on costs.

4. Accessibility

Businesses should be easily accessible by their target market. This includes having long hours of operation and making appointments or reservations when necessary. Customers often prefer businesses that they can access at their convenience (Ciunci, 2003).

5. Product Presentation

The way products are presented also plays a role in attracting customers. Products should be displayed in an organized manner so as to make it easy for customers to find what they are looking for. The sales staff should be knowledgeable about the products so as to offer guidance when needed (Ciunci, 2003).

6. Cleanliness

Customers also prefer businesses that are clean and well-organized. A dirty and cluttered environment often repels potential customers (Ciunci, 2003).

7. Conclusion

It is evident that there are many things that businesses need to do in order to keep their customers satisfied. Businesses should put the needs of their customers first in order to remain competitive. Some of the things that need to be considered include the location, level of service, accessibility, product presentation, and cleanliness among others (Ciunci, 2003).


Personal selling is a process of communicating with potential customers in an effort to persuade them to purchase a product or service. The key components of personal selling include building relationships, creating value, and closing the sale.

There are four main types of personal selling strategies: consultative selling, relationship selling, solution selling, and transactional selling.

Personal selling can be used to achieve marketing objectives such as increasing brand awareness, generating leads, boosting sales, and fostering customer loyalty.

The benefits of using personal selling in marketing include the ability to build relationships, create customized solutions, and close sales on the spot. However, personal selling also has some limitations, such as high costs and the need for skilled salespeople.

Marketers can ensure that their salespeople are effective at personal selling by providing training on how to build relationships, create value propositions, and close deals. In addition, marketers should provide ongoing support and feedback to help salespeople improve their performance over time.

Some ethical considerations that should be taken into account when using personal selling in marketing include honesty in communication with potential customers, avoiding pressure tactics during the sales process, and respecting customer privacy rights.

Some trends that are affecting the practice of personal selling today include the rise of digital channels, the increasing use of data and analytics, and the changing demographics of buyers. In the future, personal selling is likely to continue to evolve as technology advances and new marketing strategies emerge.