3C: The Complete Solution to Culinary Convenience
1. Introduction
Complete Culinary Convenience (3C) is a service that delivers healthy, quick and easy to prepare meals to families in the Portland, Oregon area who are too busy to cook. The objective of 3C is "to bring families back into their kitchens and by doing so improve the overall quality of their dining experience". This will be accomplished by providing a complete range of services including menu planning, grocery shopping, food preparation, cooking, and clean-up. In addition, 3C will provide its customers with the option of having their meals delivered directly to their homes or offices.
3C has been founded by a mother of two who was tired of eating out all the time because she didn’t have the time to cook. The company is operated out of her home in Portland, Oregon.
2. Analysis of the target market
-Who is the target market?
The target market for 3C is families in the Portland, Oregon area who are too busy to cook. These families are typically dual income households with children.
-What are their demographics?
The demographics of the target market are:
-Families with children
-Dual income households
-Households with an annual income of $75,000 or more
-Homeowners
-Located in Portland, Oregon
-What are their needs?
The needs of the target market are:
-Healthy meals
-Meals that are quick and easy to prepare
-A service that is reliable and trustworthy
-What are their wants?
The wants of the target market are:
-Meals that are delicious and taste homemade
-To be able to spend more time with their family and less time cooking
-What are their values and beliefs?
The values and beliefs of the target market are:
-That family time is important
-That eating healthy is important for themselves and their children
-That it is worth paying for a service that will save them time and hassle
-Where do they live?
The target market for 3C lives in Portland, Oregon.
3. The product/service
-What does the product/service do?
The product/service offered by 3C is a complete range of services including menu planning, grocery shopping, food preparation, cooking, and clean-up. Customers have the option of having their meals delivered directly to their homes or offices.
-How does it do it?
3C does this by hiring a staff of qualified individuals who are trained in menu planning, grocery shopping, food preparation, cooking, and cleaning. These individuals are then sent to the homes or offices of customers to complete the requested tasks.
-What are its features and benefits?
The features and benefits of the product/service offered by 3C are:
-Healthy meals
-Quick and easy to prepare meals
-Meals that are delicious and taste homemade
-A service that is reliable and trustworthy
-Saves time and hassle
4. The marketing mix
-Product
The product offered by 3C is a complete range of services including menu planning, grocery shopping, food preparation, cooking, and clean-up. Customers have the option of having their meals delivered directly to their homes or offices.
-Price
The price of the product/service offered by 3C is $75 per meal. This includes the cost of groceries, labor, and delivery. Customers can choose to have 2, 4, or 6 meals delivered per week.
-Promotion
3C will promote its product/service through a variety of methods including print ads in local newspapers and magazines, direct mailings, flyers placed in local businesses, and online ads. In addition, 3C will hold monthly informational meetings open to the public to generate interest in its product/service.
-Place/distribution
3C will distribute its product/service through a network of qualified individuals who will be sent to the homes or offices of customers to complete the requested tasks. Customers can also choose to pick up their meals from 3C’s headquarters.5. The marketing strategy
-Communications objectives
The communications objectives of 3C’s marketing strategy are to:
-Increase awareness of the product/service offered by 3C among families in the Portland, Oregon area
-Generate interest in the product/service offered by 3C among families in the Portland, Oregon area
-Drive sales of the product/service offered by 3C among families in the Portland, Oregon area
-Key messages
The key messages of 3C’s marketing strategy are:
-3C offers a complete range of services including menu planning, grocery shopping, food preparation, cooking, and clean-up
-3C offers the option of having meals delivered directly to homes or offices
-3C’s meals are healthy, quick, and easy to prepare
-3C’s meals are delicious and taste homemade
-3C is a reliable and trustworthy service
-3C saves time and hassle
-Creative strategy
The creative strategy of 3C’s marketing campaign will focus on the idea of "bringing families back into their kitchens". The goal is to show families how 3C can improve the overall quality of their dining experience by providing a complete range of services that are convenient, reliable, and affordable.
-Media mix
The media mix for 3C’s marketing campaign will include print ads in local newspapers and magazines, direct mailings, flyers placed in local businesses, online ads, and monthly informational meetings.
-Timing
3C’s marketing campaign will launch in January and run through December. Informational meetings will be held on the first Tuesday of every month.6. Conclusion
The objective of Complete Culinary Convenience is "to bring families back into their kitchens and by doing so improve the overall quality of their dining experience". This will be accomplished by providing a complete range of services including menu planning, grocery shopping, food preparation, cooking, and clean-up. In addition, 3C will provide its customers with the option of having their meals delivered directly to their homes or offices.
3C has been founded by a mother of two who was tired of eating out all the time because she didn’t have the time to cook. The company is operated out of her home in Portland, Oregon.
The target market for 3C is families in the Portland, Oregon area who are too busy to cook. These families are typically dual income households with children. The demographics of the target market are:
-Families with children
-Dual income households
-Households with an annual income of $75,000 or more
-Homeowners
-Located in Portland, Oregon
The needs of the target market are:
-Healthy meals
-Meals that are quick and easy to prepare
-A service that is reliable and trustworthy
The wants of the target market are:
-Meals that are delicious and taste homemade
-To be able to spend more time with their family and less time cooking
The values and beliefs of the target market are:
-That family time is important
-That eating healthy is important for themselves and their children
-That it is worth paying for a service that will save them time and hassle
The product/service offered by 3C is a complete range of services including menu planning, grocery shopping, food preparation, cooking, and clean-up. Customers have the option of having their meals delivered directly to their homes or offices. 3C does this by hiring a staff of qualified individuals who are trained in menu planning, grocery shopping, food preparation, cooking, and cleaning. These individuals are then sent to the homes or offices of customers to complete the requested tasks.
The features and benefits of the product/service offered by 3C are:
-Healthy meals
-Quick and easy to prepare meals
-Meals that are delicious and taste homemade
-A service that is reliable and trustworthy
-Saves time and hassle
3C will promote its product/service through a variety of methods including print ads in local newspapers and magazines, direct mailings, flyers placed in local businesses, and online ads. In addition, 3C will hold monthly informational meetings open to the public to generate interest in its product/service. 3C will distribute its product/service through a network of qualified individuals who will be sent to the homes or offices of customers to complete the requested tasks. Customers can also choose to pick up their meals from 3C’s headquarters.